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Everyone knows that Google is where you go for information, you simply type in your question or search for the items you are looking to purchase, and up pops all the recommendations google has for you. But how does this work? How does Google choose what to recommend and what to leave out, and how can this process affect your business?
Companies use a concept called Search Engine optimization to ensure Google will be ranking them and offering their services ahead of their competitors. Search Engine Optimization is ensuring that your website content is appropriately worded, and backlinks, to highly recommended sources and has the best capacity for Google to recommend it when customers search for something.
What is Search Engine Optimization?
Using algorithms that are triggered by specific keywords in your content, search engines will provide results that are ranked based on how your website content connects with what prospective clients enter into their searches.
Search Engine Optimization is a way to ensure that your website will trigger this, and be provided as a top-ranked suggestion, and not hidden 50 pages deep in the responses provided by Google. Search Engine Optimization is not about buying ads or buying your spot at the top of the recommendations, it refers to how your content will appeal to Google, based on its analytics, and recommend your brand to new clients. Additionally, digital marketing key performance indicators (KPI’s) according to Firstprinciples Growth can help you prioritize certain outcomes and allow for regular assessment of progress.
Search Engine Optimization is how you can convince Google to pick and recommend your brand, based on your highly tailored website content, keywords, and backlinks.
How Can Search Engine Optimization Help your Brand, and How Can you Tailor your Company Website to be Top-Rated?
While Search Engine Optimization can be difficult to understand, especially for some smaller business owners who are not up to date on the latest technology, it is important to understand ways you can help your content to be successful and bring in more business from Google searches and recommendations. There are some easy ways that you can improve your brand’s online standing, and trigger an influx of business from online searches.
Professional SEO Services
Utilizing professional Search Engine Optimization companies to review and revise your website is a great way to go, especially if this concept is a bit difficult to grasp. While it may seem easy, SEO for your website is a highly detailed and planned out function, and you may not make the most out of your company’s website without the help of professionals
Using Appropriate Keywords
You truly do have the power to change your website stars, by ensuring you choose appropriate wording when creating and posting content. Search Engine Optimization is based on the frequency with which Google refers you, and Google chooses who to refer to by analyzing the keywords contained in your content.
If your brand is not strategizing and implementing the appropriate keywords in your website content, you can be missing out on recommendations and traffic directed to your website. Ensuring that your keywords are serving a purpose, and your content is the best representation of your services possible, you can increase the traffic to your website, as it will be higher ranked and more often provided to consumers as a recommendation.
Back-Linking Top-Rated Websites and Sources
While quite a few of the links you place on your page will be directing consumers to your products and services, it is important to backlink your information to highly trusted and rated sources.
A great way to increase the frequency in which you will be recommended is to ensure your backlinks are to higher-rated sources, rather than obscure and unknown sources. Backlinks and keywords all play a part in the way Google algorithms choose who to recommend, and ensuring yours are tip-top is the number one key to your brand’s Search Engine Optimization.
Just as there are professionals for accounting when numbers are tricky, so too are their professionals who spend their days making sure your content is at its top form and is generating interest and website visits. Contracting a professional SEO service can be the breath of fresh air your company needs, and you will find more clicks and visitors to your website than you ever imagined, with appropriate SEO.
Ensuring your website content is working for you and not against you, and that your content is carefully thought out, can ensure you are a top-rated recommendation when prospective clients search products or services on search engines such as Google, leading to new customers and business growth.