Digital asset management software enables businesses and organizations to store, share, organize, and collaborate on all digital content in one centralized and secure place.
The software typically contains features like asset performance analytics, permission controls, and rights management. But there are many more things to look for in good digital asset management software.
An Excellent Search Function
All free digital asset management software comes with search functionality so that you can easily locate assets in your media library.
But you may wish to look for software that has a search function that goes beyond standard keyword searches.
With sophisticated digital asset management software, you can search by project, file type, date, author, and more. The best software also has features like image recognition and smart tags to make searching even easier and quicker.
Automated Metadata Management
Metadata like keywords, dates, approval status and copyright is useful for any kind of business or organization. So, you should look for software that provides automated metadata management.
You can then organize files accurately and you will not need to engage in large-scale data entry.
The best digital asset management software can handle any type of file, but not all software is video compatible.
If videos are a commonly-used medium by your business or organization, you need to ensure your digital asset management software can handle video content.
You should be able to preview videos without having to export them. You should also look for video tools like trimming features.
Operations can become much more efficient when you use cloud-based software. When your digital asset management software is cloud-based, authorized users can access content any time of day from any location.
To make the content even more accessible, make sure the content is mobile compatible. More and more people are on the go, so it really helps to be able to access content when traveling on the train or sitting in a coffee shop.
When the software you use is mobile-compatible and cloud-based, efficiency and productivity can increase significantly.
We have mentioned “authorized users” in passing already. You will not necessarily want everyone in your organization to be able to access all content, so look for digital asset management software that is easy for administrators to control who can access what.
When flexible permissions are used in the software you select, everyone can access what they need without infringing on out-of-bounds sensitive material.
Reports and Analytics
To get an idea of how your assets are being used, you need to be able to access reports and analytics.
You can then gain many insights into specific assets, such as how valuable they are or whether they are being underutilized.
By keeping track of who downloads what, the analytics and reporting features of digital asset management software can protect your assets and stop any misuse of data.
Your asset collection is sure to grow over time, so you need to look for software that will scale with your asset growth.
Make sure you can easily add more storage. Ensure you can add more users as your team grows as well.
You will want to know whether the software you choose integrates with the other tools you commonly use.
For instance, you could need the software to integrate with Adobe design tools for creating and editing content or you could use social media integrations for sharing images directly from your library.
Identify the integrations you need your software to be compatible with before you begin comparing and selecting digital asset management software.