What Is Organic Marketing And How Can You Make It Work


You may agree that marketing is a vital component in building a business no matter what industry you’re in. After all, it helps you get your product out on the market, reach your target audience, and connect with your customers. Essentially, it helps with selling your products or services and maintaining a relationship with your customers.

Now, when you think of marketing the first thing that may come to mind is a paid ad you’ve seen on social media or a billboard. However, this isn’t the only way to get audiences to discover your brand, which is where organic marketing comes in. You can see it as a more budget-friendly way to improve your business’ brand awareness as it can cost little to none.

Now, this doesn’t mean that you should forget about paid ads altogether, as you can use them together for an effective marketing strategy. In fact, if you’re looking for help with using organic marketing for your business, you can search for service providers in your area, such as Joseph Studios, who can assist you in your marketing efforts.

With that said, here’s a guide explaining what organic marketing is and how you can make it work for your business:

What Is Organic Marketing

Organic marketing essentially refers to a marketing strategy that can grow your audience over time using non-paid methods such as blogging, social media, and guest posts. Furthermore, it’s a way for marketers to utilize word-of-mouth messaging through relevant content on online platforms for their target audiences.

The main objective of organic marketing is to boost brand awareness and build a stronger connection with your audience, through relevant and engaging content. By doing this, you can attract more visitors to your website and eventually convert them to be paying and loyal customers in the long run.

How To Make It Work

That being said, it’s important that you learn how to make organic marketing work to achieve favorable results. As such, here’s how you should do it:

Make Your Content Evergreen


At the heart of organic marketing is content, one that provides value to your customers. However, to make sure that it’s valuable to your audience, it’s essential that you make your content evergreen. This means making your content unique and relevant regardless of how old it is.

To do this, you should make sure that your content is valuable regardless of the publication date. Some evergreen formats you can use are listicles, How To’s, tutorials, and tips. In addition, the good thing about evergreen content is that its search traffic is growing over time without the need to even maintain it.

Optimize Your Content For SEO

Next, you may want to consider optimizing your content for search engine optimization (SEO). By doing this, you can make it easier for your target audience to discover your content when they search for certain keywords on search engines.

To optimize your content for SEO, you should primarily research specific keywords that are optimal to use when you create your content. However, it’s important that you don’t just mindlessly repeat the keywords throughout your blog posts as this can just ruin the experience of your audience. More so, you should make sure that your content is reliable by fact-checking it, this is crucial because your resources can make or break the quality of your content. Always keep in mind that quality and optimized content will come a long way to rank higher in search engine results, thus giving your brand a competitive advantage in the market.

Experts from a leading Atlanta marketing agency are of the opinion that a solid SEO strategy driven by content marketing helps in establishing the best foundation for any business looking to drive online growth. SEO helps in driving organic traffic, and this is considered as the best type of traffic anywhere. You need to have the best of both- sound technical knowledge (keyword research, topic assessments, etc.) and creative execution (content writing, FAQs, engagement, etc.) When you are able to marry both in perfect harmony, you are looking at high volumes of organic traffic for your website. 

Consider Using Guest Posting

After this, you can try writing guest posts on reliable blogging websites as this can add to your organic marketing efforts. One notable benefit of doing guest posts is that you can reach more potential customers and establish your expertise.

To do this, you must first reach out to notable websites looking for guest post writers. Then you need to have your article idea approved. If it’s accepted, then you can write your guest post, don’t forget to include a backlink of your website on your content. This may help you lead people who read it to explore your website.

Optimize For Mobile

Since most people gain access to the internet through their phones, it’s essential that you optimize your content for mobile because this will be an added flexibility and engagement for people who are dependent on their mobile gadgets. Furthermore, consumers now are known to expect a seamless experience when engaging online and by optimizing your content for mobile, you get to do this. One great way for people to experience this is to make sure that your content is fast-loading and responsive across different devices by testing them before you launch or post something new.

Engage With Your Audience Through Social Media

Finally, after having taken the previous steps, it’s important that you maximize social media as a tool for your organic marketing efforts. After all, almost all consumers can now be found on at least one platform. By doing this, you can build a relationship with your audience and utilize these platforms’ algorithms to boost your discoverability. One way to do this is to post regularly and respond to feedback and comments on your posts.


Marketing is certainly an essential component in one’s business as it helps you sell your products and services along with building a relationship with your audience. While paid marketing is a popular type of marketing strategy, you may have been unfamiliar with organic marketing. With that said, through the guide above, hopefully, you now have a better grasp of what organic marketing is and how to make it work for your business.