Operating a small business comes with many challenges, some of them unique to your business. With the help of the right technology, you can take on any problem with confidence. Tech can help you make short work of a number of common business tasks and create space for growth and expansion. Here are five top tech tips for any small business that all entrepreneurs should know.
Outsource The Mail Room
One of the best tips for any small business, whether it operates online or in the physical world, is to have a business address with a mailbox service. This can help control the flow of mail and keep important documents and correspondence in one place, and your address remains the same even if you move location. This kind of consistency can make business life easier in the long term and also inspires confidence in clients, suppliers, and financers.
Owning a virtual mailbox with a physical address is the perfect solution. PhysicalAddress.com can provide your business with a full street address and make an optical scan of any received mail. Almost instantly after delivery, you can access your business mail online from any computer or smartphone. Their virtual mail services are even more convenient than having mail delivered to your offices.
Make Social Media Your Marketing Home
Small businesses only have small advertising and marketing budgets. Bigger companies swallow up advertising space in big gulps, both over the airwaves on radio and television and also on billboards and in newspapers. This used to be a big problem for small companies, and it was easy to get squeezed out of a market by bigger and more powerful forces. Social media has changed all that.
Instagram and Facebook are the best friends a small business can have if used correctly. They both create an opportunity to interact with your consumer base, and potential customers, on a one-on-one basis. Likes and shares are word-of-mouth recommendations, the best kind in any business. Using social media apps for ads is a low-cost way to get your marketing in front of people, and local businesses can make even greater use of social media. Geo-location data and profile information mean you can target local people on their social media apps, promoting your business to people who can actually use it.
Use Customer Relationship Management (CRM) Software
The consumer base that spends money on the products and services you offer is the lifeblood of your business. Without them, your business will slowly be drained of cash and left lifeless and bankrupt. Maintaining your relationships with your customers and maximizing the sales opportunities these relationships create is paramount to succeeding in business.
Customer Relationship Management software, or CRM software, brings all the different types of data generated by customer interactions together. This can help you to find ways to improve customer service and increase the average consumer spend by analyzing the data. You can also use it to automate some actions, including follow-up emails tailored to purchases and customers, and track and manage your own performance.
Balance CRM With Enterprise Resource Planning (ERP) Software
Customer Relationship Management software brings a lot of data together and helps you analyze your sales and customer behavior. This is only scratching the surface of the amount of data your business generates that you can use to make better-informed business decisions, spot opportunities, and grow your company. Enterprise Resource Planning (ERP) software centralizes all your data from the different areas of your small business and lets you analyze and plan using the information you find.
Streamlining your data analysis in this way saves time, which saves money. Though ERP software is an added cost to the business, like CRM software, it pays for itself over time. The key is to utilize it as much as possible and trust your analysis to get the most value from the investment. ERP software can help you save money on inventory, human resources, and operations by working smarter, not harder.
Invest In Your Web Presence
Whether you operate a small local business or a nationally operating service, your website will often be a new consumer’s first experience of your company. First impressions are incredibly important in business, especially when trying to entice potential customers into becoming patrons. What people find when they reach your website can be hugely influential to sales and growth.
Take a long, hard look at your web page and consider what you would think if you were a visitor and how you could improve its user experience. Does it look out-of-date? Is the information available clear and concise? Consider adding blog content about your industry and your experiences as a small business owner as a way to engage with customers and clients. This can be incredibly effective in the business-to-business (B2B) sector.
With the help of the latest software, high-tech service companies, and social media management, you can push up sales and save time. All of these innovative inventions can give you the room you need to grow and the resources to do it.