The current digital age is changing how we live our lives, with everything now at your fingertips. One of the most popular and widely used tools nowadays is social media, which also happens to be one of the easiest ways for people to connect and share information. You can use this tool to pitch your services online by following these guidelines. Geeky entrepreneurs have the opportunity to use social media in brilliant ways to market their businesses and services. Here are eight guidelines to follow to make sure your pitch is successful.
Know your platform
The first thing to do is to find out which social media platform your audience spends their time on. Be aware that the ideal platform is catered to your ideal audience. Different platforms cater to different audiences, so you’ll want to learn more about these platforms and what they’re used for to see which one(s) will work best for your pitch. A few helpful tips are to research which platforms are used the most, have the largest number of active users daily, have access to a global audience, and don’t require paid promotion.
Most people are unaware of the potential an e-commerce platform has to offer when pitching services. They provide businesses with a more professional appearance, which is important for pitching services.
Understand your audience
Knowing your audience is just as important as knowing which platform to use. It’s crucial that you understand and acknowledge what they’re looking for and their preferred methods of communication. The more you know about them, the better suited you’ll be to provide content that will matter. Also, know the demographics of your audience. Be aware of their age group, location, income level, and interests.
There are many different strategies to define your target audience. The best way to do that is by choosing a clear topic and then listing a few niches inspired by it. This will help you better understand and acknowledge what your audience is looking for. After that, you need to start preparing some content to see how it will resonate and will it perform the task at hand.
Create valuable content
You should put a lot of effort into creating valuable content that your audience will find useful. It’s a good idea to take the time to create a blog for your business and use it as a means of communication with your potential customers. A good way to tell what kind of content is going to work well is by studying successful competitors. To be more specific, study the content that they’re putting out to see what’s working for them. You can use this information as a means to base your own business’ content on.
Many entrepreneurs use platforms like Twitter to successfully pitch their services by reaching out to their target audience. It’s a great move to follow industry leaders and your competitors to see how they’re pitching their services. This is a good way to see what works and what doesn’t work in terms of content, as well as how you can apply those strategies to your business’s social media platform.
Engage with your audience
One of the most important things to do is engage with your audience. To successfully pitch, you need to make sure they know they’re valued and respected by you. You should also refrain from using pre-written messages or automated responses when interacting with them because this will make it seem less personal.
Hootsuite is a popular means of communicating with your audience. It allows you to carry out tasks such as scheduling messages, monitoring conversations, and developing one-to-one interactions that will help you pitch your services successfully.
Use visuals to break up text and add interest
Aiming to please your audience is a great way to successfully pitch your services. Make sure you’re constantly on the lookout for new ways to connect with them and remain in touch with their concerns, interests, and opinions. You should also make it a habit of reaching out regularly because this will let them know they’re being acknowledged.
A great way to keep your audience engaged is by using visuals such as graphs, photos, infographics, and slideshows. This type of media will appeal to a larger number of people because they’re visually stimulating and easier to understand than text alone. You should also put in the extra effort to produce high-quality content. This will make it more valuable and the reason behind why your audience should follow you.
Keep posts short and to the point
In the case of text messages, make sure you make a solid announcement and a good call-to-action because it will help you gain more followers. It’s good to sprinkle hashtags throughout your posts because it will make them easier to find by people who are interested in following similar industry leaders.
One of the most crucial things you should do when preparing to pitch is to choose an ideal time to schedule messages. You should aim for between 7 and 9 p.m. during the workweek if you want to gain more attention from your target audience, as this is when most people have free time on their hands and will be able to see what you have to say.