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The modern customer is demanding, multifaceted, and sometimes hard to predict. Consequently, companies have a mammoth task on their hands when it comes to keeping the modern customer happy. It can be a genuine uphill battle – even for the likes of Apple, Netflix, and others.
How Can You Attract Modern Customers?
This is a question that gets asked a lot. The answer is simple: start with your crm strategy development.
No matter which industry you’re operating in, whether it’s healthcare or technology, your customer relationship management is key. Once you get it right, the sky is truly the limit.
Through a high-quality CRM system, you’ll be able to properly store customer data, track customer interactions, and more. From top to bottom, your entire company will go up a notch and you’ll suddenly find that attracting (and maintaining) customers is much easier than it used to be.
5 Exciting Customer Trends for the Future
Despite how difficult it can be to satisfy your audience, there are always new customer trends emerging that you can follow and engage with. Often, you’ll find that this provides your company with both short-term and long-term success when done right.
Recently, some exciting customer trends have started to emerge. This article has identified the best trends of the bunch that are likely going to stick around for the long run. As a company, you can tap into these trends and ultimately learn how to satisfy the modern customer.
Trend 1: Multiple Payment Options
The biggest trend in recent times has been the introduction of multiple payment options. This is something that the modern customer not only expects but demands. If you don’t have the payment option they prefer (e.g., Apple Pay or Google Pay), this could potentially be a deal-breaker.
Therefore, it’s highly advised that you equip your online and brick-and-mortar stores with a wide range of payment solutions. Otherwise, you’ll struggle to attract modern customers – especially those from younger demographics.
Trend 2: Next-Day Delivery
Moving on, another big expectation is the all-important next-day delivery.
When customers buy products online, they don’t want to wait weeks for them to arrive. Instead, they want it right here and right now.
Luckily, it’s pretty easy to offer next-day delivery to customers. The only catch is that you’ll need to decide how much they pay for this luxury. Generally, it’s a good idea to keep next-day delivery costs as low as economically possible without losing money yourself.
Trend 3: Loyalty Programs
Loyalty programs are a big hit.
Starbucks is a great example of this. They allow customers to collect ‘stars’ (points) which can then be used to get free drinks and other similar things.
So, if you don’t have one already, start a loyalty program. This is something that will help to attract more customers to your brand while boosting the loyalty of existing ones.
Trend 4: Personalization
When you market to the modern customer, do it in a personalized manner.
Nowadays, when big brands send emails out, they include relevant information from their databases (such as customer names and locations) so that the emails can be personalized. Here’s a general example:
“Hey, Olivia. There’s a sale on at your local store this weekend – head on down for some special offers!”
Personalized communications get eyes on key information, which is what matters the most.
Trend 5: Sustainability
Finally, you can get modern customers to engage with your brand by incorporating sustainable initiatives and practices, such as only using recyclable packaging. This is something that modern consumers care about significantly and it’s a guaranteed way to impress them.
