2022 was a year full of activity and significant shifts in the field of search engine optimization. Advances in artificial intelligence and machine learning, as well as data protection measures like the depreciation of third-party cookies, will significantly impact digital marketing strategies.
The nine adjustments to Google’s ranking algorithm affected features such as Google’s product review ratings model, valuable content prioritization, spam filtering, desktop page experience, and broad core algorithms.
As a result, marketers can assess the SEO developments that are changing the search engine ecosystem annually.
Read on to know what to expect from SEO in 2023, so you can adjust your plans accordingly.
1. Featured Snippets
You have probably noticed that many Google search results pages include what is called a highlighted snippet. In this case, the search engine provides a box well above organic results with information that addresses the user’s question without requiring them to visit a website.
Having some of your material featured is beneficial because of featured snippets’ prominence over other organic rankings. Preparing your material for featured snippets might be the subject of its own in-depth study.
For instance, Slots Capital casino will highlight the casino features and bonuses in the snippet on the search results to provide you with important information that will determine whether to proceed to open the link.
2. Voice Search
In addition to smartphones, the rise of digital assistants like Google Assistant and Amazon Alexa has contributed to the rise in voice searches during the past few years. Voice searches are used by about 40% of all American internet users, and this percentage is only expected to grow until 2023 and beyond.
Search engine optimization for speech recognition works best when keywords are posed as questions. These are frequently long-tail keywords that are quite particular. To attract more customers, it’s a good idea to write blog entries that address common concerns people have about your industry.
3. Video Marketing
Videos are popular with audiences. In comparison to boring text and images, it’s much more interesting. Indeed, as of 2018, 85% of American internet users consume monthly video content, and 54% would like to interact with more video content from brands they trust – and that was 5 years ago!
Imagine the numbers now! Your site’s search engine rankings would surely improve by including an engaging video. The video also provides a significant opening for promoting your business on YouTube.
The marketing industry has been swept away by the popularity of video-sharing sites such as TikTok and YouTube. In fact, even in 2021, 86% of firms are using video as a marketing tool. Following exposure to a promotional video, consumers report a 139% boost in recall of the brand.
4. The Use Of Semantically Related Keywords
Google’s method of refining search results based on user input is highly complex. It includes related terms in its search and links specific keywords to the top websites covering a given topic.
This means that the more closely linked keywords you employ in your content, the more likely it is that Google will take notice and promote your site in search results.
Using a group of related keywords helps to elaborate on a topic. It adds value for your website visitor, raising the likelihood that they are going to find your material helpful.
5. Product Page SEO
Thin-content pages, such as product pages, can gain in 2023 by adding more useful information by following Google’s trend of rewarding lengthy, informative material.
A product page can benefit from additional material like drop-down menus, frequently asked questions, and customer reviews. If you’re writing a product description, including relevant keywords is a good start, but don’t forget to anticipate other customer queries.
These are only a few examples of how to improve a page’s usefulness to visitors who are thinking about making a purchase.
6. SEO Localization
To improve your website’s ranking in search engine results for a given geographic area, you should employ a technique known as search engine optimization (SEO) localization. More and more people are using their mobile devices to conduct localized searches, making it increasingly important for businesses to be discoverable by those searching for goods and services in their immediate neighborhood.
SEO localization is much more crucial than ever since the COVID-19 pandemic caused individuals to seek local services.
When consumers in your area are looking for answers, you want your website to be at the top of their search results. Prospective customers will appreciate being able to easily find your company’s contact information (phone number and location, for example).
You may achieve this by, for example, making use of local keywords in your content and claiming your Google My Business profile listing.
SEO localization will be an integral part of any successful digital marketing plan this year. It can improve your search engine rank and assist more individuals in locating your business online.
You may get ahead of the competition in your region and boost your brand’s visibility by focusing on SEO localization.
Even if website and content optimization may become more difficult in the coming years, we can rest assured that we are serving the needs of our visitors by providing them with the most pertinent and helpful responses.
Enjoy the voyage into the future; this post may have set you on the path to SEO success in 2023! Best wishes as you work to improve your site’s search engine optimization.