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Shopping cart abandonment doesn’t happen typically in brick and mortar stores. Thanks to the convenience of shopping online, this thought is relevant once talking specifically concerning e-commerce sites.
Let’s assume shopping in the real world is similar to shopping online. You walk into a store, start filling up your cart, suddenly distracted by a baby crying in Aisle 4. You promptly forget about your shopping, watch the baby for quite some time, then walk out.
The scenario seems unlikely. Although, this happens quite often in the world of e-commerce. Despite your best strategies, shoppers visit your site, start browsing, then close the site because they got a work notification.
This is what cart abandonment is. When a shopper adds an item or items to the website cart and leaves before finishing the transaction.
While each segment of the audience is different, many customers have similar purchasing habits and preferences depending on who they pay to. They even share common traits and frustration over a few kinds of hurdles to making a purchase. Many feel the shipping charges are too much. Some might not are comfortable with the complicated website design.
Shopping cart abandonment is the only biggest problem for e-commerce owners to overcome, and the size of the problem is alarming.
To put this e-commerce issue into perspective, 3 out of 4 carts are abandoned. Shopping cart abandonment represents a significant gap in potential conversions. 65% of shopping cart abandonment is a shocking 97.9% of gap conversion, which on average costs the e-commerce retailers $2 to $4 trillion every year.
Cart abandonment is the most critical problem for online websites to overcome. It is not impossible to recapture the shopper to improve e-commerce purchasing rates and combat cart abandonment. Let’s explore a few tips to do just that.
Build and establish trust factor in the shopping process
Customers shopping online put plenty of faith in an e-commerce site after they create a procurement. They’re on the brink of forking up their personal and monetary data.
E-commerce site owners can use the guest post service to communicate the values and reach out to the target audience quicker. This helps in establishing credibility and generates trust factor when present the same in writing.
The easiest way to improve trust within e-commerce sites is to reassure the shoppers that their data is secure:
- Have a legitimate SSL certificate. If it’s out of date or improperly installed, your customers can see a warning message in their browser that the connection won’t be secure
- Show trust symbols on your website like well-known security logos (Verisign, PayPal Verified)
- To avoid the hesitation of giving the hard-earned money and financial information. Better to use transaction forms to establish trust. Include security logos as a trust signal near your transaction forms. This increases the credibility of your online website.
Stay Crystal clear to eliminate prices shock
One of the reasons for cart abandonment is sudden prices. This usually relates to shipping prices that show up solely at the top of the checkout method.
To reduce price shock and cart abandonment due to price shock, make certain your shipping prices are clear while the customer is browsing through your product. We like to recommend adding a shipping calculator before checkout to estimate shipping prices and minimize surprises.
Another way is to reduce the shipping and delivery charges to keep the customer hooked till the very end. The customers hate paying for shipping charges but they rage even more on being surprised with shipping charges. Don’t sneak the shipping price at the checkout.
Be upfront about shipping charges, your customers deserve it.
Offer an option of guest checkout
Don’t force customers to make an account. This makes the shopping method ask for a lot of effort and takes longer. Instead, provide a guest checkout possibility.
You may take the checkout process as an opportunity to get information about your potential customers. But it may force your customers to make an account on your site.
But failing to offer users a guest checkout option is the major setback leading to cart abandonment. Putting a compulsion on shoppers to log in before checkout and ask for too much information agitates them.
To get the customer on your website you can link your website to another. The backlinking helps to rank your website. With a backlink checker, you can monitor the outreach.
Cart abandonment email
If someone abandons their shopping cart at the checkout, there is a chance you’ve captured their email address.
Created an autoresponder email series to send them a reminder instantly once they left things in their cart. Follow this up with one or two further emails over a bracket of 24 hours.
Show them the things they left in their cart with a call-to-action to visit your website and complete the method. If they don’t, one in all your future emails within the series can give a reduction for a convenient purchase.
Create easy navigation between store and cart
Customers rarely decide on what to buy, quickly locate, select it, and check out in a single go. Online shopping can be far from linear just like shopping in a real store.
The easier you make the shopping experience between cart and store, the more are the chances of them to stick till the transaction.
With a lot of clicks, you place your customers in a position where they are going away before actually purchasing. This happened amid complicated navigation through the website.
Keeping the click limited, maximum three:
- Choose a product
- Add to cart
- Click the “Checkout” button
Keep your site’s navigation clean by presenting classes that are easy to spot and organize the product.
It creates an easy shopping experience: fast preview and “Add to Cart” rather than forcing them to go through long complicated product pages.
When shoppers are on the verge of making the purchase, the last thing they will worry about is buyer contrition. They don’t need to regret investing the money. Every day more than 50% of your visitors to your e-commerce stores are abandoning shopping carts before purchasing the product.
We believe the above-mentioned ways to recapture the consumer are understood by you. Share your tried and tested tricks with us to reduce and recapture cart abandonment.