If you are a business owner, then you need to put a lot of time and effort into designing your website. The better your website performs, the easier it’ll be for you to convert leads into customers. Also, a good-performing website can give it a lot of authenticity and authority.
However, upgrading and improving one’s website isn’t easy (especially without experience in IT). If it’s something that you are interested in doing, then this post has you covered.
Here are six upgrades you can use to significantly improve your website.
A large percentage of internet users browse using their mobile devices. Mobile optimisation is essential unless you want to alienate such individuals. Most of the web’s search engines won’t rank websites high if they aren’t optimised for mobile use, either. It is fair to say then, that mobile optimisation is one of the most important upgrades that you can make for your website. If it is not optimised for mobile use, then people won’t be able to discover you on any of the major search engines.
The process of optimising one’s site for mobile use can be complex and is not something you will find easy if you aren’t already very technologically savvy. Thankfully, however, a professional SEO agency will be able to optimise your site for mobile use for you. Additionally, an SEO agency will be able to help your site to rank higher on the search listings than your competitors’ sites.
An active blog is a great way to improve your site. Unfortunately, many website owners overlook the benefits of having a blog on their site. However, just because they do, that doesn’t mean that you have to as well. Having a blog on your site can make it seem a lot more authoritative. Consumers will trust your brand a lot more when they see that you produce written content exploring topics and subjects relative to your niche. However, it is important to note that an active blog won’t do you any good if it’s badly written. In order to ensure yours is written well, hire a content writer.
If you are the owner of an e-commerce site, then a live chat feature could be a great way to answer any questions or queries people that visit your site have. When implementing a live chat feature, you need to make sure that the answers given to people’s questions are concise and accurate. You may also want to outsource live chat, meaning that if people have any concerns, they can have their queries addressed by a real person. Outsourcing live chat can be expensive and is only really necessary when your business is doing well.
Storytelling on your site is essential. You need to tell people about your brand’s story, where it came from and want its mission is. If you don’t have an interesting story (or even a mission) then you can just make one up. However, when you are telling stories on your website, you need to make sure that you stick to them. If you change your site’s history or story, customers will notice, and will probably stop shopping with you because they will realise that they have been deceived. If it is possible, try to keep your story as true to the facts as possible.
A support system for customers is also something that’s worth implementing. Support tickets can be a great alternative to live chat. If your business isn’t large enough to warrant outsourcing live chat services, and you don’t have the technical expertise to implement an automated live chat assistant, then you can implement a support ticket system, whereby customers fill out a form explaining their issues, and you then get back to them by email. A support system can be a highly effective way of improving your customer experience and ensuring that they are able to have all of their problems and questions addressed.
One last thing to consider is your site’s appearance and design. No matter how well your site performs, if it is not designed well, then internet users won’t want to use it. People have very high standards for websites today. There is no excuse for having a badly designed website when web template services and independent web designers are abundant. You should also know that if your site does not look good and is not easy to use, then your site won’t rank highly.
Managing and running an online business can be challenging. One of the most challenging aspects is knowing when to upgrade one’s website. If your website is lacking any of the things mentioned here, then consider implementing them.