How To Protect Your Trademark: Five Essential Steps
The cost of a trademark infringement can be hefty, ranging from $250,000 to over $1 million. It’s essential to protect your trademark to ensure you receive the maximum protection available under the law. Protecting your trademark also prevents potential competitors from using it unlawfully. As the trademark owner, this ensures that you will reap all of the benefits associated with your company's identity. Luckily, protecting your trademark isn't as complicated as you might believe. As long as you take the right steps, it should be a relatively easy process. Research Your Name You must research your name to see if it's already trademarked. You can do this by visiting the USPTO website and typing in your proposed trademark. Once you search, you'll be given a list of results featuring all…
