MYTHS ABOUT DIGITAL MARKETING

MYTHS ABOUT DIGITAL MARKETING

SEO
The Internet has taken over every tiny aspect of our lives, and the marketing industry is no different. Traditional marketing practices don’t seem to be enough for companies. The evolution of social media, emails and other digital platforms has created an unprecedented need to adopt digital marketing practices. Almost all businesses, big or small, use specific strategies like SEO optimization or conversion rate optimization to enhance the effectiveness of their digital marketing campaigns. Digital marketing includes all marketing practices that use the Internet to reach out and connect with current and prospective customers. But with so much development in digital marketing campaigns and chances of so much more in the future has given birth to many rumors or myths about it. In this article, we will be busting some most…
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Top 5 Social Media Marketing Trends to Watch Out for in 2022

Top 5 Social Media Marketing Trends to Watch Out for in 2022

Social Media
The future of social media marketing looks bright as the competition for the top spot in the vast marketing ecosystem gets tough. Businesses are constantly reviewing their strategies to ensure they remain relevant and profitable in 2022. However, keeping up with the current marketing trends is crucial for survival in business with hopes to leverage various online platforms.   Social media remains to be part and parcel of web users' lives. Google has given the benchmark for user experience, and it has identified that most users browse the internet on the go. People spend most of their time scrolling on their phones or browsing the internet. They usually look at trends on various social platforms, comment on the latest posts, and catch up with friends and family.  Overall usage of social…
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Linkbox tool review

Linkbox tool review

Software
It is vital to monitor external links when you promote a site. It's becoming harder to manually track backlinks when the amount of backlinks as well as the quantity of projects promoted increases. Linkbox is the solution to this problem. Basic modules This service monitors all the projects' external links. The user-friendly interface permits SEO specialists to automate their work. linkbox.pro includes modules that permit you to: backlink indexer tool;backlink anchor text analysis tool.bulk link checker;link monitoring software;google link indexing checker software; You can check backlinks A comprehensive analysis of backlinks is essential for SEO promotion and budget optimization. linkbox.pro allows you to monitor the external link regularly and collect data on: Links are deleted immediately after they were made;Information on the dofollow and nofollow attributesThe anchors of all backlinks…
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6 Ways To Grow The Number Of Your Instagram Followers

6 Ways To Grow The Number Of Your Instagram Followers

Social Media
With the growing presence of social media in our daily lives, platforms like Facebook and Instagram have gained an important place in our lives. Everyone who owns a personal brand or a business is encouraged to establish their presence on sites like Instagram. However, the biggest challenge that anyone faces initially is that the people just aren’t willing to follow their profile due to little to no pre-established presence. This can be a serious issue if you want to grow rapidly and establish a level of trust between you and your target audience. There are a few handy ways in which you can grow your popularity without having to resort to shady tools, but chances are that you might not even be aware of them. In this article, we’re going…
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The Reverse Image Search: 6 Important Things To Know

The Reverse Image Search: 6 Important Things To Know

SEO
Our dependence on technology is only increasing with the passage of time. When it comes to content, you’ll find that it is imperative to any business in terms of expression and delivering the message of what your product or service is all about. The content consists of words, design, and of course, images. It’s true that a picture can speak a thousand words. Some images stick to our minds to such an extent that we look into them more using research. Image search is a part of modern technology that’s used for both personal and professional reasons. Reverse image search allows people to find similar images with an existing picture in a matter of seconds. The image search facility isn’t practically used by a majority of people, even though it promises to…
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A Guide To Website Visitor Tracking To Improve Lead Visibility

A Guide To Website Visitor Tracking To Improve Lead Visibility

SEO
A company’s success depends on the revenue generated by the number of sales taking place. This is directly associated with the incoming traffic on the company’s website. While it’s important to maximize the traffic on an organization’s website, it’s even more important to optimize the potential traffic that is being driven to the website. You’d be surprised to know that only 2.35% of your website’s traffic converts to a potential seller. No matter how much you focus your marketing and sales team on the optimization of your company’s website, you won’t be able to increase customer conversions unless you focus on a specific target audience, and that is exactly what website visitor tracking helps you with. When you’re able to identify the demographics of your traffic, it’s easier to target…
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Everything About Domain Authority You Need to Know

SEO
If you are trying to rank your website on page 1 of search engines, you must have come across the term "domain authority."  It is an important metric that helps your website reach wider audiences.  So, what is domain authority, and what should you know about it? We have mentioned everything in this article.  Take a look. What is Domain Authority? Moz defines domain authority as a measurement metric that determines the website's strength. Marketers and others use it to help them understand a website's credibility. Moz uses different factors to calculate the domain authority.  If your website checks these factors, it will improve its domain authority. Importance Google and other search engines do not have the analytical tools or features to optimize a website. Most of the domain authority…
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5 Ways Your Firm Can Benefit From Digital Transformation

5 Ways Your Firm Can Benefit From Digital Transformation

Computer, SEO
What comes to mind when you think about business digital transformation? For most, this means computers and mobile devices that allow employees to do their job faster and quicker. But, the image changes depending on the industry. For instance, digital transformation for a hotel manager may focus more on tools that monitor guests’ and staff’s behavior within the hotel while also keeping track of resource usage and efficiency. On the other hand, for a manufacturer, this can mean better automation tools and fewer human workers on the production lines. Modern technological advancements are so diverse and reach so many industries that it’s difficult to describe the digital transformation in highly specific terms. In more general terms, digital transformation speaks about the integration of advanced tech tools in the daily activities and…
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How to Determine Whether or Not Your SEO is Working

How to Determine Whether or Not Your SEO is Working

SEO
SEO may be one of the most confusing online marketing fields to get involved in.  At the beginning stages of growing an online presence, it is difficult to gauge whether or not you're doing everything "right." Lots of marketers are doing SEO, but how do you tell if you're gaining any traction? Here are some ideas on what you need to focus upon to make sure that SEO efforts are hitting the mark. Track Your Keyword Rankings In order to track the progress of your SEO campaign, you have to know what search terms are driving traffic to your site. You need to track keyword rankings to monitor your SEO campaign progress to gauge results. Not only will this help you determine whether or not your SEO strategy is producing results,…
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Tips To Help You Attract More Traffic To Your Page

Tips To Help You Attract More Traffic To Your Page

Computer, SEO
The internet is an amazing place for people to find information, products, and services. The traffic that you receive on your page will help determine the success of your website. This article discusses some tips that will help increase website traffic to your page! Optimize your page for search engines Search engine optimization is how you get traffic from search engines. Optimizing your website for SEO is the process of making sure that you rank well in the searches on popular websites like Google and Bing. What you need to do is use keywords in your website content that people are likely to search for and make sure they’re used throughout the website. When writing web copy, it's important to choose phrases that will be searched by a lot of Internet…
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