The Reverse Image Search: 6 Important Things To Know

The Reverse Image Search: 6 Important Things To Know

SEO
Our dependence on technology is only increasing with the passage of time. When it comes to content, you’ll find that it is imperative to any business in terms of expression and delivering the message of what your product or service is all about. The content consists of words, design, and of course, images. It’s true that a picture can speak a thousand words. Some images stick to our minds to such an extent that we look into them more using research. Reverse image search is one of the marvels of technology that has many uses among both experts and the general public. The ability to trace back where an image came from gives us a lot of power and yet this tool remains vastly unused by the majority of people.…
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A Guide To Website Visitor Tracking To Improve Lead Visibility

A Guide To Website Visitor Tracking To Improve Lead Visibility

SEO
A company’s success depends on the revenue generated by the number of sales taking place. This is directly associated with the oncoming traffic on the company’s website. While it’s important to maximize the traffic on an organization’s website, it’s even more important to optimize the potential of the traffic that is being driven to the website. You’d be surprised to know that only 2.35% of your website’s traffic converts to a potential seller. No matter how much you focus your marketing and sales team on the optimization of your company’s website, you won’t be able to increase customer conversions unless you focus on a specific target audience, and that is exactly what website visitor tracking helps you with. When you’re able to identify the demographics of your traffic, it’s easier…
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Everything About Domain Authority You Need to Know

SEO
If you are trying to rank your website on page 1 of search engines, you must have come across the term "domain authority."  It is an important metric that helps your website reach wider audiences.  So, what is domain authority, and what should you know about it? We have mentioned everything in this article.  Take a look. What is Domain Authority? Moz defines domain authority as a measurement metric that determines the website's strength. Marketers and others use it to help them understand a website's credibility. Moz uses different factors to calculate the domain authority.  If your website checks these factors, it will improve its domain authority. Importance Google and other search engines do not have the analytical tools or features to optimize a website. Most of the domain authority…
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5 Ways Your Firm Can Benefit From Digital Transformation

5 Ways Your Firm Can Benefit From Digital Transformation

Computer, SEO
What comes to mind when you think about business digital transformation? For most, this means computers and mobile devices that allow employees to do their job faster and quicker. But, the image changes depending on the industry. For instance, digital transformation for a hotel manager may focus more on tools that monitor guests’ and staff’s behavior within the hotel while also keeping track of resource usage and efficiency. On the other hand, for a manufacturer, this can mean better automation tools and fewer human workers on the production lines. Modern technological advancements are so diverse and reach so many industries that it’s difficult to describe the digital transformation in highly specific terms. In more general terms, digital transformation speaks about the integration of advanced tech tools in the daily activities and…
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How to Determine Whether or Not Your SEO is Working

How to Determine Whether or Not Your SEO is Working

SEO
SEO may be one of the most confusing online marketing fields to get involved in.  At the beginning stages of growing an online presence, it is difficult to gauge whether or not you're doing everything "right." Lots of marketers are doing SEO, but how do you tell if you're gaining any traction? Here are some ideas on what you need to focus upon to make sure that SEO efforts are hitting the mark. Track Your Keyword Rankings In order to track the progress of your SEO campaign, you have to know what search terms are driving traffic to your site. You need to track keyword rankings to monitor your SEO campaign progress to gauge results. Not only will this help you determine whether or not your SEO strategy is producing results,…
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Tips To Help You Attract More Traffic To Your Page

Tips To Help You Attract More Traffic To Your Page

Computer, SEO
The internet is an amazing place for people to find information, products, and services. The traffic that you receive on your page will help determine the success of your website. This article discusses some tips that will help increase website traffic to your page! Optimize your page for search engines Search engine optimization is how you get traffic from search engines. Optimizing your website for SEO is the process of making sure that you rank well in the searches on popular websites like Google and Bing. What you need to do is use keywords in your website content that people are likely to search for and make sure they’re used throughout the website. When writing web copy, it's important to choose phrases that will be searched by a lot of Internet…
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5 Tips to Rank Your Google My Business Listing in 2021

SEO
If there is one thing businesses are seeking on the web, it is greater visibility. While there are many time-tested ways of doing this, such as website, SEO services, and ads optimization, the role of a high-ranking Google My Business listing cannot be ignored. A Google business listing is one of the most powerful ways of establishing yourself as an identifiable, searchable business entity on the world’s most commonly used search engine. Your GMB profile is like a dynamic snapshot of your venture, bringing the most relevant details and best insights before the potential customer.  To add to that, your GMB profile appears to customers and potential customers in the Google SERP (search engine results page), without you having to spend any money on it at all!  So, looking back at…
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The Top B2B eCommerce Tactics Marketers Use To Increase Revenue

The Top B2B eCommerce Tactics Marketers Use To Increase Revenue

Business, SEO
B2B eCommerce is continuously expanding. As the digital world evolves, and technology transforms and develops, your ability to market and operate in a purely digital space becomes more streamlined and more effective. We thought we would take a look at how marketers and business owners are keeping up with the evolution of technology, and how you can keep up with your business. We unpack the tactics that companies are currently using to attract and maintain their B2B clients. Focus On Your Product Pages Your first avenue to consider in the eCommerce environment, whether you are B2B or B2C are your pages where you display your products. You will need to absolutely optimize the layout, usability and user experience of the landing pages. Fully optimize your product pages to display everything…
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Effective Tips That Will Help You Bring More Visitors To Your Website

Effective Tips That Will Help You Bring More Visitors To Your Website

SEO
Having a successful website is one of the ways to generate passive income even while sleeping, and grow your business 24/7. Businesses, nowadays, do not need to be operated from physical stores or offices. A business existing in the virtual world is as powerful and helps you grow your ideas in ways you never thought possible. To stay at the top of the virtual game is not easy, though. Keeping customers interested in your website and ensuring they come back after they’ve visited once is harder than it sounds. It requires hard and continuous work towards getting better and improving your work. However, don't sweat it. Here are some tips and ideas that will effectively help you attract more visitors to your website: Use Social Media to Your Benefit People…
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Digital Marketing Do’s and Don’ts According to the Experts

Digital Marketing Do’s and Don’ts According to the Experts

SEO
Digital marketing can make or break your business. One wrong move and it could affect your rankings on search results, which isn’t a good idea, especially if you’re just starting out in the field. However, even in this digital age, there are still numerous business owners who find digital marketing a bit confusing. To ensure that you’re on the right track, here are some do’s and don’ts to remember. Don’t Spam Keywords in content creating are crucial. As per experienced consultants from a digital marketing agency, it could either help you rank up in search results or it could pull you down to the last page. Thus, many website owners make sure to use keywords. Unfortunately, though, some don’t know how to use them correctly. As a result, they tend…
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