Top 2023 SEO Trends To Optimize For Your Brand
2022 was a year full of activity and significant shifts in the field of search engine optimization. Advances in artificial intelligence and machine learning, as well as data protection measures like the depreciation of third-party cookies, will significantly impact digital marketing strategies. The nine adjustments to Google's ranking algorithm affected features such as Google's product review ratings model, valuable content prioritization, spam filtering, desktop page experience, and broad core algorithms. As a result, marketers can assess the SEO developments that are changing the search engine ecosystem annually. Read on to know what to expect from SEO in 2023, so you can adjust your plans accordingly. 1. Featured Snippets You have probably noticed that many Google search results pages include what is called a highlighted snippet. In this case, the search…
