The Impact of AI and Machine Learning on Marketing
Artificial Intelligence (AI) and machine learning (ML) have become a buzzword in the marketing industry. By leveraging these technologies, companies can transform their marketing strategies, gain better insights into customer behaviors, and improve their overall ROI. But what does AI/ML mean for marketers? In this article, we’ll look at how AI and ML are impacting the marketing landscape, from understanding consumer preferences to optimizing campaigns for maximum impact. We’ll also explore some of the potential pitfalls and challenges associated with these technologies. Read on to learn more about AI/ML and its impact on modern marketing. What are AI and Machine Learning? AI and machine learning are two terms that are often used interchangeably, but they refer to two different things. AI is short for artificial intelligence, which is a branch…