
Content Optimization: 4 Essential Practices To Get it Right
When people say that content is king, they really mean it. Content is vital for eCommerce and online companies to not only reach new audiences but to convert them. Content needs to be carefully collated, created and optimized so that your target audience can easily find your brand. Though we have to say that content optimization is different from content creation. Content creation is the development of content to attract the audience and the reader. Content optimization, on the other hand, is specifically done for the machines. By this, we mean search engines like Google. Google regularly scrapes your site in order to ascertain where to categorize you, and where to place you in the search results. While you are creating content that is reader and audience-focused, you need to keep…