9 Email Marketing Trends You Need to Know Now

Email marketing is an ever-evolving landscape, and staying up-to-date on the latest trends is important to ensure you maximize your efforts and get the best return for your investment. It is still one of the most effective strategies for connecting with customers and growing your business. With the right strategy, email campaigns can help you drive conversions, build relationships, and increase profits. So, what are the top trends in email marketing that you need to know? Read on to find out. Personalization is Key Gone are the days of generic emails. Consumers now expect personalized emails which speak to their needs and interests. Using personalization tokens like name and location can help you make your emails more relevant for each recipient. For instance, if you want to promote the Uptown Pokies bonus…
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