Email Marketing – Yay or Nay?
Email marketing is utilised by a lot of different industries as part of their overall online marketing strategy. When done correctly, email marketing can be an ideal way to reach new audiences online; however, if not done correctly, there can be a few issues. On the other hand, if an email marketing campaign is effective, it can lead to an increase in sales which is why it is used so widely. Whether you are considering implementing email marketing or whether you use it already, there are some pros and cons that you should be aware of. Read on for more information. The Pros Firstly, when compared to other marketing options, email marketing can be more affordable. Other forms of digital marketing can incur serious costs if used long term. Email…
