
A Conversion Rate Optimization Guide For Marketers
CRO involves combining design, content, and technology tools to improve the overall usability of your website or landing page and ultimately increase how many visitors convert into customers. Using CRO strategies can help increase conversions by as much as 200%, making it one of the most efficient ways to generate ROI from your digital presence. If you want to improve your website's conversion rate, this guide is for you. We'll cover the essential basics of conversion rate optimization (CRO) and show you how to put them into practice. With a little effort, you can significantly increase leads and sales from your website. Define Your Goals There are two types of conversion rate optimization that you need to be aware of: on-page CRO and off-page CRO. By targeting both internal web…