5 Proven Ways Localization Can Boost Your Conversion Rates

5 Proven Ways Localization Can Boost Your Conversion Rates

SEO
Unlike translation, which just modifies the language of a website, localization adapts all of its content to local expectations: images, colors, layout, visual cues, linguistic nuance, etc. Localization is the most effective way to ensure that your marketing seems natural to new audiences worldwide, eventually leading to a boost in conversion rates across markets. What is localization software? Source Businesses use localization software to adapt their products, be it a web or mobile app, website, or video game to the language and culture of their target markets. This is usually done once a business decides that it is time to expand to a new foreign market. A modern localization solution ideally combines a translation management system, software localization features, and machine translation capabilities. The idea is to have a tool…
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