A Conversion Rate Optimization Guide For Marketers

A Conversion Rate Optimization Guide For Marketers

Marketing Strategy
CRO involves combining design, content, and technology tools to improve the overall usability of your website or landing page and ultimately increase how many visitors convert into customers. Using CRO strategies can help increase conversions by as much as 200%, making it one of the most efficient ways to generate ROI from your digital presence.  If you want to improve your website's conversion rate, this guide is for you. We'll cover the essential basics of conversion rate optimization (CRO) and show you how to put them into practice. With a little effort, you can significantly increase leads and sales from your website.  Define Your Goals There are two types of conversion rate optimization that you need to be aware of: on-page CRO and off-page CRO. By targeting both internal web…
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5 Proven Ways Localization Can Boost Your Conversion Rates

5 Proven Ways Localization Can Boost Your Conversion Rates

SEO
Unlike translation, which just modifies the language of a website, localization adapts all of its content to local expectations: images, colors, layout, visual cues, linguistic nuance, etc. Localization is the most effective way to ensure that your marketing seems natural to new audiences worldwide, eventually leading to a boost in conversion rates across markets. What is localization software? Source Businesses use localization software to adapt their products, be it a web or mobile app, website, or video game to the language and culture of their target markets. This is usually done once a business decides that it is time to expand to a new foreign market. A modern localization solution ideally combines a translation management system, software localization features, and machine translation capabilities. The idea is to have a tool…
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