
How to Calculate CAC Payback Period (+
Reduce it)
No matter what phase you are in, you can always be happy with your customers winning. You need to celebrate all the success you make, especially when you are beginning a company. The same importance is also given to understanding the CAC payoff periods. This is the number of times he has to "refund" CAC as the gross profit he has received. Once this date has arrived, it begins to be celebrated. But what is the cost of CAC repayment? How long does it take to have a conversation? What are CAC's benefits, and how can it improve our financial situation? We have a lot of questions to be answered here. What is CAC payback? Customer acquisition costs - paybacks or cash back are the amount of time needed to…