Shopify SEO: Reasons why your Shopify store is not converting and what to do about it

If you’re running a Shopify store and you’re not seeing the conversions you want, don’t worry – you’re not alone. A lot of business owners struggle to get their sites ranking well in Google and convert browsers into buyers. But don’t give up yet! There are things you can do to improve your SEO and start converting more traffic into sales. In this article, we’ll talk about some of the reasons why your Shopify store might not be performing as well as you’d like, and what steps you can take to improve things. Keep reading to learn more!


1. You’re not using the right keywords

One of the most important aspects of good Shopify SEO is using the right keywords. When you choose the right keywords, you help Google and other search engines understand what your site is about, and this helps your site rank higher in search results. So how do you choose the right keywords?

First, think about what your Shopify store is selling. What are the main products or services you offer? Once you have an idea of what your store sells, you can start to think about which keywords people might use to find that information. Try to find keywords that are relevant to your products and services, but don’t be too specific – you want to target a wide range of potential customers. You can use keyword tools like Google’s Keyword Planner or Moz’s Keyword Explorer to help you find good keywords to target.

Once you’ve chosen some good keywords, make sure to use them throughout your site. Use them in your titles, headings, and descriptions, and make sure they’re included in your Shopify store’s metadata.

2. Your site isn’t mobile-friendly

A growing number of people are using their phones and tablets to search for information online, and if your Shopify store isn’t mobile-friendly, you’re missing out on a lot of potential traffic. In fact, recent studies have shown that more than 50% of all searches are now done on mobile devices. If your Shopify store isn’t optimized for mobile devices, you’re likely losing out on a lot of business.

The good news is that making your Shopify store mobile-friendly is easy – all you need is a responsive theme. A responsive theme will automatically adjust to the size of the device being used to view it, so it will look good no matter what size screen it’s being viewed on. Shopify offers a wide range of responsive themes, so you’re sure to find one that fits your store’s style.

3. Your site isn’t loading quickly enough

Another factor that can affect your Shopify SEO is how quickly your site loads. Google and other search engines take into account the speed of your site when ranking it in search results, so if your site takes too long to load, you could be losing out on traffic.

There are a few things you can do to improve the loading speed of your Shopify store, including optimizing your images and using a caching plugin. You can also install a content delivery network (CDN) to improve the loading speed of your site. A CDN is a network of servers that hosts copies of your Shopify store’s files, so visitors to your site will be served the files from the closest server. This can help to reduce the loading time of your store.

4. You’re not using Shopify’s built-in SEO features

Shopify offers a range of built-in SEO features that can help you improve your site’s ranking in search results. These features include options to add keywords and descriptions to your pages, create custom titles and metatags, and add Rich Snippets to your store’s pages. Rich Snippets are special tags that allow you to add extra information about your products and services to your pages, and this extra information can help your site rank higher in search results. You can find out more about Shopify’s built-in SEO services features on the Shopify website.

5. You’re not using social media to promote your store

Social media is a great way to promote your Shopify store and drive traffic to your site. By sharing links to your products and services on social media, you can reach a larger audience and increase traffic to your store.

Shopify offers a range of tools that you can use to share your products on social media, including options to create product cards and add social media buttons to your pages. You can also use Shopify’s Social Media Manager to help you manage your social media accounts.

6. You’re not using paid advertising to promote your store

Paid advertising is another great way to promote your Shopify store and drive traffic to your site. By using paid advertising, you can reach a larger audience and increase traffic to your store. Shopify offers a range of tools that you can use to create and manage your paid advertising campaigns, including the Shopify Advertising Platform and the Shopify Buy Button. You can also use Shopify’s Facebook Pixel to create custom audiences for your ads.


If you’re seeing a high bounce rate and low conversion rate, it could be for any number of reasons. But don’t worry – we can help! In this blog post, we outlined some of the most common reasons why Shopify stores aren’t converting and what to do about them. We also recommended some tools and resources that can help you troubleshoot these problems and improve your store’s performance. It’s worth to work with digital marketing agency as well, since they have years of experience helping businesses just like yours increase their online sales. 

Ron Evan Del Rosario is a Digital Marketing specialist and a writer who enjoys writing about traveling, psychology, and digital marketing. Nearly four years ago, he accidentally stumbled into the digital marketing field. Currently, he is based in Taiwan, taking up an MBA with a marketing focus. In his free time, he enjoys karaoke, window shopping, and watching Netflix.