In the modern world of digital technology, nothing seems to be more important than branding and getting your name out there. Some industries rely on this, while others are lagging behind. Some industries have become industries out of the necessity of this need, but the point is that there are still those professions that are in need of some serious branding.
The list is long, but it’s been narrowed down to some of the most important ones that are in desperate need to advertise and market themselves or their businesses online. It’s never too late to build brand awareness, so here are those professions that should be thinking about a marketing strategy today.
1. Real Estate
Selling homes has become much more than simply slapping a for-sale sign in a yard. It’s a multinational, multi-billion dollar industry that is at the forefront of needing good branding and a good digital footprint. Using social media is one step, but incorporating things like virtual tours, online consulting, and making listings easier to find is another. There are plenty of apps and sites that allow prospective home buyers and renters to find their dream home, but it only makes sense if they know about it. Digital marketing is a must for a realtor to garner more interest in properties and grow their client base.
2. Law
The old guard of professions includes law as a very important function in our society. The problem is that people rarely associate law with anything digital, which is a problem for firms. The ability to incorporate online advertising and marketing for law firms isn’t hard, either, but it’s important nonetheless. An older clientele isn’t getting any younger, and every business now needs a good website and social media presence. Rolling these into a strategy to help advertise a lawyer or their firm is a must for this profession.
3. Labor Companies
Another industry that is more hands-on than online is the labor force. Companies in the construction, electrical, plumbing, carpentry, or repair fields are in desperate need of some branding and good PR. These companies are usually word of mouth, which is fine, but they also could do for an injection of life by posting updates on Instagram or having a handy site that people can visit to check out their work. By focusing on an online advertising campaign, they can really improve their network of customers.
4. Healthcare
The trend you’re seeing here is that a lot of these professions are ones where people have heard through a friend of a friend, or have seen something in a newspaper, but that just bolsters the claim that they need online advertising. The healthcare field is no exception either. People respect healthcare workers, but no one is going out of their way to figure out healthcare products and offers, which is why online advertising is a must. Instead of making people only rely on their doctor’s advice, providing educational content is a good way to brand a health business to improve sales numbers and other important metrics.
5. Auto Dealers
Selling cars is just like selling any kind of product, which means that people aren’t going to know about the deals unless you tell them. Running traditional ad spots on TV or in print works, but it’s also incredibly costly, which eats into the bottom line of revenue. Digital marketing is cheaper, and it allows for a hands-off approach that lets auto dealers focus on improving their skills and bringing in better products to sell. It’s a win-win for auto dealers.
6. Food/Restaurants
Plenty of restaurants are already on the cutting edge of being digitally savvy with their branding, marketing, and advertising, but it’s usually hip, younger restaurants, and food places. The older mom-and-pop restaurants are lagging behind, not because their food isn’t good, but because no one has heard of them. These restaurants and food businesses need to really hunker down and focus on digital advertising to draw in the foodie and young crowd looking for authentic dining experiences. This is a match made in heaven of digital marketing and complimentary business because of the amount of visual content that can be achieved.
The future of advertising is online and anyone who would tell you otherwise is fooling themselves. This means, for hundreds of different professions, that they need to focus on branding themselves through the new media generation. Online advertising is the future, and it makes sense to tailor the marketing efforts in this manner.
