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The Internet has taken over every tiny aspect of our lives, and the marketing industry is no different. Traditional marketing practices don’t seem to be enough for companies. The evolution of social media, emails and other digital platforms has created an unprecedented need to adopt digital marketing practices. Almost all businesses, big or small, use specific strategies like SEO optimization or conversion rate optimization to enhance the effectiveness of their digital marketing campaigns.
Digital marketing includes all marketing practices that use the Internet to reach out and connect with current and prospective customers. But with so much development in digital marketing campaigns and chances of so much more in the future has given birth to many rumors or myths about it. In this article, we will be busting some most common myths about digital marketing.
MYTH#1 DIGITAL MARKETING IS MEANT ONLY FOR BIG BUSINESSES:
Many people believe that digital marketing is beneficial only for big companies. But, this is not the case; even small businesses can reach a larger audience and target more clients by fetching valuable data concerning your customers’ buying preferences and expectations. So busting this myth, we can say that digital marketing is beneficial for an MNC or a small shop.
MYTH#2 DIGITAL MARKETING IS TOO TECHNICAL
Another misconception about digital marketing is that it is a sheer technical aspect, and it requires computer specialists to run a marketing campaign. This is not the case, though. People with moderate computer skills can run effective digital marketing campaigns. SEO, Google Ads, and Facebook ads are very user-friendly and can be used effectively by people.
MYTH#3 EMAIL MARKETING IS INEFFECTIVE
Many people think that email marketing doesn’t work and that recipients treat their emails as spam which harms the business’s images. This is utterly false, an average user checks his mail 2-3 times a day, and there are chances of you converting him into an actual customer if you send the correct mail with the right content at the right time and to the right person.
MYTH #4 DIGITAL MARKETING SHOULD NOT BE A PRIORITY
Many companies, big or small, discard using Digital marketing, saying that it is a nice thing to have or is a bonus, but it can not be an integral part of our business strategy. But making something obvious here, I would like to say that digital marketing has helped many companies grow exponentially. It should be an integral part of any marketing strategy in the contemporary world.
Therefore, all brands must invest in hiring a conversion rate optimization agency to reap benefits.
MYTH#5 DIGITAL MARKETING IS EXPENSIVE
Some people believe that running digital marketing campaigns can be expensive and that the returns on investment are not that good. But the reality is that different components of Digital marketing like email campaigns, conversion rate optimization, or SEO cost very low and give high returns on investment if done effectively.
WRAPPING THINGS UP
Whenever a new technology, practice or a new way of doing something is adopted, there are a lot of doubts and confusion about it. Digital marketing is no different, and over time with its evolution, there have been many various rumors and myths about it being believed among the common masses. In this article, we have tried to bust some of those myths and make things clear for the better. I hope this will help you to make an effective digital marketing strategy for your business.