As the world becomes more interconnected via the internet, our daily lives begin to revolve around mobile applications. They have offered customers the ease and convenience to interact with businesses at any time. However, the success of mobile applications depends on more than just a great idea. It also needs to achieve the expected user experience and perform to a high standard. Today we have compiled a list of the most important factors to improve mobile app performance and help businesses accomplish their goals.
Ensure Efficient Onboarding
You will need to deliver excellent onboarding when new users download your app. It is essential to demonstrate how your services can help them achieve their goals quickly and efficiently. There are many techniques you can adopt to maximize the user experience. For example, if your app has a complex workflow or hidden features, a tutorial might be helpful at showing users what is available. Another key consideration is to reduce the number of steps needed to create an account and offer multiple registration methods, including signing in with Facebook or Twitter. Also, it is recommended to avoid text-heavy explanations and incorporate illustrations instead.
Conduct Application Security Testing
Regular application security testing is a fundamental part of your app development and performance. It is crucial to guarantee the safety of your service by mitigating security risks such as data leakage or virus infection. ForAllSecure’s guide offers a detailed explanation of vulnerability software testing and fuzzing. On top of meeting user expectations, your app needs to comply with operational requirements. This will ensure the production environment is not introducing security threats. Through application security testing, you might discover certain weaknesses or flaws in the source code, leading to serious security breaches in the future.
Compress, Resize And Cache Images
There are several best practices you can implement to speed up functionality when it comes to images. Firstly, you can use compression to reduce the number of bytes in an image without decreasing the resolution. Moreover, resizing images will help you accommodate them to your app without the extra bandwidth that will be required for the original image. Lastly, caching will allow you to download files from the network onto the computer’s memory. This will provide instant access to app data and prevent performance issues during bad network. Thanks to these solutions, loading time will speed up.
Enhance The Search Feature
Users will visit your app with the intention of finding information or buying your products easily. If useful links are hard to find and navigation is confusing, users might bounce back and choose a different service. It is recommended to introduce an in-app search feature with filters to guide users directly to what they need. This will help improve customer satisfaction and drive conversion rates. You can explore a range of strategies, including barcode scanning and keyword search. Make sure you check out this comprehensive guide on creating an effective search field.
Personalize User Experience
Personalization is a great strategy to provide a unique experience to the user. Whenever possible, make an effort to leverage user data to showcase relevant content in the app. For instance, you may be able to offer specific deals based on location. Instead of suggesting generic products and services to users, utilize their shopping history, preferences and interests to simplify their search. This will have a huge impact on the overall customer experience. Additionally, you can integrate the user’s name on the screen and during messages as a simple way to personalize. If a customer feels aligned to the experience, they are more likely to continue using the app.
Keep App Design Clean And Simple
To create a highly usable mobile app, you should consider a minimalistic approach. The more unwanted features and functionalities your app has, the more overwhelmed users will be. If a customer needs to spend more time than expected on your app, they will become frustrated and may want to leave. It is important to recognize that users have certain goals when it comes to mobile apps. That’s why keeping the design simple and easy to navigate is key. Take a look at the top mobile design trends you can utilize for best results.
Improve Customer Support
In-app support will ensure your customers stay connected to your business. Whenever users need assistance, they should be able to find a button offering help immediately. For example, this can be a screen within the app that addresses the issue or directs it to an appropriate team member. Another support option can be the use of self-serve FAQs. They can be arranged in such a way that customers can read them before they contact you directly. In order to gather valuable feedback, consider implementing an online survey with incentives. You can use this information as part of your next marketing strategy.