With the rise of social media, we were given the opportunity to present ourselves to the whole world. The next logical move was to find a way to make that presentation be in the best possible light. This could be especially crucial if you own a brand. There is no better way to get organic traffic when promoting your brand than doing it through social media.
However, the tough part is making your social media accounts as appealing to your target audience as possible. If you feel like you’re stagnating or lacking in any way in this part, you should consider following these 4 simple steps.
1. Keep a Clean Bio
Your bio is the first thing your audiences will see when they enter your profile. It’s what makes them form their first impression of you and your brand. If it looks cluttered, there’s a chance they’ll miss something important you wanted to point out.
Putting links to your other social media accounts and highlighting posts in your bio is a good way to raise engagement. However, if you put too many links, it may seem cluttered and all over the place. As can be seen at Link In Bio, embedding all the links will make them more accessible, and grouping it all into one link will declutter your bio. This will allow you enough space to write a short description of yourself or your brand. Keeping it short and interesting will attract the attention of your audience, bring you more followers, and raise organic traffic on your account.
2. Post Regularly
There is nothing more important than posting regular updates to your social media account. In order to keep your audience interested, you need to avoid them forgetting you. It’s not enough to show up once in a blue moon. You have to work on it every day.
Of course, there’s no way you’ll always have the inspiration to keep it up, and sometimes taking a break could be more crucial than pushing through. However, you need to keep in contact with your audience and notify them of changes and novelties. It will raise the appeal of your account because it will show them you appreciate them. Having a tight-knit relationship with them will make them feel important and which raises the chance of them being loyal and continuing to follow your progress.
At the same time, try not to overdo it. Posting once a day is enough to keep everybody interested, without being too pushy.
3. Stick To an Aesthetic
When you start your social media journey, the most important thing is to find your style. Once you do that, everything will fall into its place. There is a reason you caught your audience’s attention in the first place, so keeping it up should also help you keep them. The looks of your social media pages are one of the things that will catch people’s eyes. Decide on the look that shows the essence of what you want to portray, and express it through pictures, posts, page layout, and more. If you feel like you’re out of your depth, set aside a part of your budget and hire somebody to help you do it.
It’s important to find your aesthetic and stick to it. However, this doesn’t mean that you should make it boring. Get creative and experiment with different types of posts. This will let you get a better insight into your audience’s likes and dislikes but also into your brand.
4. Engage With Your Followers
The biggest appeal of successful social media accounts lies in their ability to engage with their audience. Communication is important. Make them feel like their opinions are important and valid, and you’ll see a major boom in your traffic.
The best way to do it is by answering their comments and respecting their opinions and ideas. Ask them to give you reviews, and take them seriously. It will help you in more ways than one. You’ll improve your communication, and you’ll also be able to get new ideas to improve your brand.
However, this could be a time-consuming process. If you feel like you don’t have the time to do it yourself, hire a social media manager to help you out. Their job is to keep your profile updated, and they serve as a mediator between you and your audiences.
As we previously mentioned, keeping a good social media presence is ultimately the best possible way to keep your audiences hooked to your account. Your profile should have a simple, but intriguing look to it. Try to deduce what your followers like the most about you, and try to convey it in a fun and creative way.