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2020 came with its woes, and many people are optimistic the narrative might change for the better in 2021. In the online marketing space, we can expect to see a continued change in how businesses market themselves. Even though marketing principles remain the same every year, the tools used in marketing vary from year-to-year. While newspaper advertising used to be commonplace, online advertising now plays a critical role in businesses’ marketing strategies. While these technological improvements are commonly used in larger organizations, smaller businesses have a lot to learn from large firms’ marketing strategies. We’ve prepared a few key trends your business should take advantage of in 2021. So read on.
Data Analytics Remains Crucial for Success
While many brands make data analytics a top priority, marketers still have a long way to go. Access to company data goes beyond basic demographics. In today’s digital marketing strategies, businesses can now access consumers’ offline and online behaviors and preferences. To acquire key insights from this data, you need to work with an online marketing agency that understands analytics details. With this data, you can customize images, messages, and offers across channels tailored to your audience. Ideally, consumers are constantly feeding personal details to businesses they engage with. This data varies from purchase behaviors to preferred products to the ideal ways to reach them through marketing and advertising efforts. You can use this data to create a relevant marketing campaign tailored to your audience.
Voice Marketing
In recent years, there’s been an increased use of voice assistants. This has created a new door of opportunity for marketers. Since it allows for provisional interaction with users, voice technology is being viewed by marketers as a tool that can aid in taking personalization to a new level. A recent study showed that voice ad spending could reach $20 billion by 2022. Even though the voice is still in its infantile stages, the target reach, engagement, and interactivity offered by voice marketing cannot be ignored by businesses. In 2021, marketing experts are placing a huge bet on voice becoming the future of marketing.
Thought Leadership
2020 was not an easy year for many of us. The daily “normality” has swirled out of control that it’s difficult to know where to turn for helpful advice. However, many people are searching for answers – mainly online. Many are looking for thoughtful and stable leaders they can trust to point them in the appropriate direction to make a purchase or buy a service. This creates a major opportunity for marketing leaders. This means you need someone in your business who’s a credible expert in the marketing domain. Additionally, this person needs to fit the societal and emotional needs of your clients. This will help build loyalty and trust with consumers. With such a person in your team, you can expect your business’s marketing strategies to improve.
Personalization
Thanks to consumer data, flexible manufacturing, and social media, businesses are now learning to offer customized designs, products, and services. This trend has been adopted by many industries, including the health sector. While medical companies continue to treat patients similarly, they might soon move towards personalized medications. This is largely based on our key differences, such as sex, weight, age, and medical history.
Search is Evolving
Many people are now connecting online every day. This has led to increased use in web use. However, this doesn’t mean searches on search engines will also increase. We are now seeing the rise of functional mobile applications which provide the relevant information a consumer wants. For instance, social media platforms like Facebook receive over 1 billion searches every day. Again, when it comes to online product search, Amazon takes the lead. Even though Google search still holds the top place in online search, things are changing, and it may not be the right place to seek information. As search options are changing, businesses also need to adjust accordingly.
Digital Ads
In the recent past, we’ve witnessed an unanticipated rebound in TV ads. However, this is not something we can expect to continue growing. Digital media sales in 2021 are expected to rise by more than 20 percent. TV ad sales are expected to drop by a significant 0.2 percent. In 2021 and beyond, social media advertising will occupy a huge chunk of all advertisements. Marketing gurus expect it to rise by over 30%. However, you should not just spend money blindly on online marketing. Ensure you craft relevant marketing campaigns that will increase your ROI.
As technology is improving day by day, your business also needs to evolve. It’s only a matter of months or years to get out of business if you’re not aligning yourself with new business practices. As a business owner, you need to brace yourself for new changes in the ever-changing business world. As businesses are now becoming customer-oriented, it’s up to you to implement new strategies that will see you survive the race.
