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If you own a website, you know how important it is to manage your SEO or your search engine optimization. It’s the life and blood of all websites as it helps them rank in front of SERPs much easier. It’s important especially for those up-and-coming websites that need to contend with bigger names in the industry.
What makes SEO hard to manage is that the algorithms of search engines are constantly changing. It also pays to think outside the box when managing your SEO. Here are some innovative ways you can do so.
Consider The SEO On Your Images
Most people tend to forget that their images need to have SEO too. A professional SEO agency will tell you that you can make your website more visible if you do things like naming your image files properly and adding a meta description to them. These minor things do a lot to help your site rank higher on Google.
It’s not just about the written content on your posts or website. It’s also about the visuals there so don’t get lazy and rename your images properly.
Make Your Website Run Faster
Believe it or not, the speed at which your website loads also affects your SEO. It has been that way since 2018 but it seems like not many website owners are taking notice. Aside from improving the overall experience of the users, site optimization and increased website speed make it much easier for people to take notice of your website.
When it comes to this, it’s not just about making your website run property on a web browser. You should also work to make a mobile version of your website so that it loads properly on smartphones too. Keep in mind that more and more people are browsing the web through their mobile devices so it’s a must that you have a mobile version ready.
Make Your Content Longer
It used to be that short content means great SEO for a website. However, things have changed a lot since then. The algorithm now calls for long-form articles which are usually around 1,000 to 2,000 words in length which are highly optimized for SEO. Of course, you need to ensure that your content is worth reading through as well.
While short content still works, websites benefit from people staying on links much longer. As such, if you are able to keep your visitor from leaving the page for a longer amount of time, it will be more beneficial not just for you, but also for your SEO. You shouldn’t force content to become longer though so be smart about what you post.
SEO will remain to be even more crucial within the coming years as more websites come and go to fight for the top page in Google. So long as you stay up to date with the latest in algorithms and follow these innovative tips, you can stay on the front page for as long as you like.
