Comments are one of the most important engagement metrics on Instagram. Highly influential over the new Instagram algorithm, they play a big role in determining who benefits from top-level exposure. More is always better, so you need all the IG comments you can get. Which begs the question – what can (and should) you be doing to get more comments on Instagram?
Almost 30% of all internet users worldwide are on Instagram. A figure that gives you some idea of the kind of competition you’re up against. If you’re serious about being discovered on Instagram and making it big, you need to invest in your visibility and appeal.
Instagram comments can help increase engagement on your posts, as well as build relationships with your followers. They can also help drive interest in your content, as comments are one of the first things people see when they open your posts. Comments can show potential followers that your posts are popular and that people are engaging with your output.
It’s simply a case of doing everything you can to stack up as many comments as possible, which is where the tactics below come into play.
10 Useful Tips to Get More Instagram Comments
Whether promoting an established brand or simply looking to boost the performance of your personal page, the same rules apply. At the core of a successful Instagram campaign lies authenticity, value, uniqueness, and creativity.
But when it comes to collecting more comments specifically, the ten tips and tactics outlined below will help you get things moving in no time:
1. Make Valuable Content
Nothing matters more than creating and sharing the content of genuine value. Irrespective of the type of posts you publish, they need to serve a purpose of some kind. You can post content that’s funny, educational, inspirational, thought-provoking, or purely for entertainment purposes. Either way, it needs to be of genuine interest to your main target audience in order to drive engagement. Instagram users will only ever comment on content that grabs their attention and makes them think. Otherwise, they’ll skip it in search of something more original.
2. Create Engaging Captions
Ignore Instagram’s rules on maximum caption lengths. Why? Because several extensive studies performed over the years have found that captions of 1 to 50 characters attract people’s attention more effectively than longer captions. One of the best ways to drive more comments (and engagement in general) with captions is to incorporate a call to action. Nothing too pushy, but a simple request in a friendly human voice. ‘Vote for your favorite in the comments,’ ‘comment if you agree,’ ‘guess which of these is a lie in the comments’ – get creative with your captions, and it will pay off.
3. Use Relevant Hashtags
Here’s a fact to chew on – studies have shown how posts that include hashtags get over 12% more engagement than those without hashtags. If you’re not already using them, you’re missing out – it really is that simple. Niche-specific hashtags help interested users find new content and creators. Trending hashtags can be great for obvious reasons but shouldn’t be used if they’re not relevant to your content or niche. The strategic use of hashtags can build community engagement, make your content easier to find, and enable you to collect more comments from your target audience as a result.
4. Post at the Right Time
A large-scale study conducted by Later.com found that the best time to post on Instagram (in accordance with location) is as follows:
- US + Canada West Coast: 9 PM – 12 AM
- US + Canada Central: 10 PM – 12 AM
- US + Canada East Coast: 11 PM – 4 AM
- South America: 5 AM
- UK: 3 AM – 4 AM
- Western Europe: 4 AM – 6 AM
- Eastern Europe: 5 AM – 7 AM
- Africa: 2 AM – 3 AM
- Middle East: 4 AM
- East + Southeast Asia: 6 AM – 8 AM
- Australasia: 11 PM – 12 AM
Even so, your content schedule should be adjusted to leverage the most active online hours of your exact target audience. This means taking into account things like the age, profession, lifestyle, interests, and general everyday habits of the type of person you’re targeting. The better you know your target audience, the easier it becomes to drive engagement and collect more comments as a result.
5. Encourage People to Tag Others
The whole ‘tag a friend in the comment tactic is one of the oldest (and most effective) tricks in the book. There are even those who go so far as to run competitions, with prizes up for grabs for those who do the best job tagging their friends. Each time someone tags a friend in a comment, you benefit in two ways. You get a comment for your post, and the person tagged gets alerted that they have the mentioned. At this point, they’ll most likely check you out and leave a comment themselves. A hugely effective engagement strategy and a great way to build connections with potential followers simply by encouraging people to tag their friends.
6. Utilize Instagram Stories
Making full use of Instagram Stories can be a great way to engage your audience and get more comments. Stories appear prominently at the top of your feed, making them impossible to miss. You can showcase your best content to make it more visible or use features like a quiz sticker to make your Stories more interactive. Either way, those who use Stories have been shown to gain more engagement and comments than those who don’t. You’ve already got the content you need to make epic Stories in your feed, so why not put it to good use?
7. Collaborate with Influencers
If you can get a single influencer on your side, you’re golden. Collaborating with an influencer gives you the possibility to reach a potentially huge audience. Assuming they’re an influencer in your niche, their followers are guaranteed to be interested in what you do. This could translate to an influx of engagement and a wave of new followers. Not to mention plenty of comments from those checking you out for the first time. All you need to do is find the Instagram profiles of potential collaborators within your niche and pitch your ideas to them as DMs.
8. Respond to All Comments
Engagement and interaction are reciprocal on Instagram. You cannot expect people to leave comments on your posts if they feel they’re being ignored, which is exactly the impression you will give if you fail to respond to their comments. Every comment, query, and question you receive needs to be replied to as promptly as possible. You can’t really respond to every comment in real time, but a prompt response is integral to your credibility as a creator. If you want them to stay interested in your brand and reward you with engagement, you need to make the same effort in return.
9. Run a Giveaway or Contest
Contests, giveaways, and prize draws can be great ways to make your Instagram marketing budget go further. They cost next to nothing, yet they can be pure gold for stacking up comments, new followers, and other engagements. The caveat is that in order to take part, they need to follow you and leave a comment. Better yet, you could take the “Follow us and tag your friends for the chance to win” approach. By making it mandatory for each participant to tag their BFF in the comments, you benefit in two ways (see point number 5 above).
10. Buy Instagram Comments
If you’re struggling to engage with your audience on Instagram, buying comments could be a highly effective solution. It’s the quickest and easiest way to boost the visibility of your content and create buzz around your brand. Media Mister is a reputable provider of top-quality Instagram comments that are submitted by real users. Their services are tailored to your needs and affordable, allowing you the flexibility to customize your comments or have them written uniquely for you. Media Mister is dedicated to delivering a hassle-free experience to their customers, which is why they offer a money-back guarantee and a 60-day retention warranty. Opting to buy real Instagram comments from Media Mister is an investment in your Instagram profile’s success and sets you apart from your competitors. If you’re looking to increase engagement and expand your presence on Instagram, we recommend buying Instagram comments from them.
To get more comments on Instagram, you need to create content that resonates with your audience and encourages engagement. Use relevant hashtags and engage with your followers to build a community around your brand. Buying comments from a reputable provider like Media Mister can also help increase your visibility and credibility on the platform. By implementing these tactics, you can boost your comments and create a more active and engaged audience on Instagram.