Pictures speak a thousand words, which could be a cliché, but it is true. And graphics are a great way to engage online users. With the attention span of an online content consumer being minimal, it is important to drive home the message as soon as possible. The best way to achieve that is by using compelling graphics and videos. However, not everyone can be articulate about what designs they want.
In a few cases, you might not have the bandwidth of designers to help you come up with the creatives for your campaign. So, in a case like that, how would you go about with your graphic design search. Well, don’t worry. This article helps you with a few tips and tricks that will come in handy to find great graphics in 2021!
Customize For The Platform
The design trends are continually evolving. This means businesses would have to stay up-to-date with their customer’s design preferences across the year. And that’s just one part of the problem because every platform has a different design style that works best. The team behind https://thedesignest.net/ explained that with numerous platforms on the internet, brands need to create a wholesome customer experience by using graphics that are engaging and platform-specific. One way to do that is to analyze and understand what your peers and competition is using in terms of design.
Follow Design Website
Every year numerous websites and design companies release a list of design trends to follow for the year. And these provide you easy insight into the customer’s mind. For instance, if you visit some graphic design websites, you would get a whole host of ideas on what works in terms of design and what doesn’t. Besides, you could also find a few editable graphics that you could use too.
Use Abstract Art
Abstract art is one design trend that would never go out of fashion. So, when in doubt, you could use abstract art from the numerous stock image websites online. However, you could also get a little creative and ask your designer to infuse it with elements that communicate the essence of your business. And because abstract art is in vogue your customers will find it relatable instantly.
Follow Brand Colors
If you are searching for reusable graphics or even editable templates online remember to stick to your brand colors. That way, your customers would instantly know whom they are interacting with. If you think colors do not play a strong role, think again! Every time you see the letter N is written in dark red, which brand pops up to your mind? Netflix, right? That is exactly what we are talking about.
Those hues of red and black communicate a brand message without having to say anything. So, stick to your brand colors as much as possible. However, you could introduce a few exceptions for certain campaigns. And while experimenting, we would suggest you look for graphic options which are in line with the color of the year trend that Pantone releases every year.
Following these tips would help you create graphics that would remain memorable in the minds of your clients.