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Social media is an indispensable tool for small businesses to establish their brand presence in the increasingly competitive market. It is a great way to reach new customers, get feedback on products and services, and give the ability for small business owners to watch and study their competition. Additionally, by sharing opinions and reviews on social media, customers can let others know about their experience and help them decide if they want to patronize the business.
Still, growing brand awareness and making a profit is a task that requires strategic presence and continuous acquisition of new trends and tactics in the social media realm. So how can social media nowadays revitalize small businesses’ competition? Let’s get to it!
#1 Build your Instagram community
Of all the major social media platforms, Instagram has the highest average brand engagement rate. That shows the audience on Instagram is more open to branded content than they are on other platforms.
However, gaining a loyal audience on this platform has become increasingly complicated and competitive. One way to increase the number of your followers is by using Instagram growth tools like Kicksta, but you should proceed with caution as their growth rate is unpredictable. You can look for Kicksta alternatives if you want to build a community that is interested in your products and services and will engage with the content you publish.
#2 Make technology your friend
Constantly posting on your social media channels shows your potential clients you take your business seriously, and they should, too. But how can small business owners stay consistent when they have so many other things they need to focus on?
The solution is to make technology your best friend by scheduling posts in advance. Posts scheduling software keeps you consistent, saves you time, and helps you reach your audience in the time when they are online. In addition, if everything is prepared, you are not getting distracted scrolling through your feed instead of posting and getting back to work.
So, to make the most of it, make sure you have your posts planned and scheduled in advance. This way, you can be calm and easy knowing you did not forget to post anything.
#3 Use social media data
When you know more about your customers, you can adjust your business to fit their needs better. The information that your social media users publicly share, such as their location, language, biographical data, or shared links, can be of great benefit for your small business.
Social media data analysis can help business owners better understand the needs and expectations of their customers, expand their marketing efforts, improve the efficiency of their customer service, invest smarter in product development, and identify budgets. Most importantly, it can give them information from emerging trends to competitors, and audience insights, increasing their competitive intelligence.
#4 Fortify your content marketing
Customers expect high-quality, consistent content distributed adequately on your social media accounts in today’s competitive market. That means you must boost your content marketing strategy to build trust and develop relationships with your audience.
For example, you can start a blog to catch people’s attention with authentic and quality posts evolving around your products or services and topics essential for your industry. Or you can opt for running a channel on YouTube where you can post videos or even host podcasts depending on the products or services you sell.
The important thing is that you need to be innovative when sharing it. For example, use hashtags and collaborations with influencers to get users engaged with your content and expand your reach. Also, when explaining complex concepts, turn it into an infographic to make it more visually appealing.
#5 Get involved in relevant groups
Another way small businesses can reach beyond their existing audience is to become members of groups that are aligned with their business’s solutions. For example, Facebook Groups is an excellent way for owners to up their networking game and engage with like-minded business people through the social network. Once you have joined the groups, you need to get involved in the conversations there.
On this note, you can also establish your own FB group and allow your audience to develop and grow new relationships within it. The great thing about it is that it will reflect on your company as a place they can trust and respect.
Social media is a great way businesses can secure growth and success. However, to do that, small business owners need to make their brand presence intelligent and strategic. The five tactics explained above can help every company stay on top of engaging with its followers and generate meaningful connections with leads and customers alike.