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When you’re attempting to get your podcast off the ground in this day and age, when there are more than 1 million podcasts and more than 30 million podcast episodes, it’s natural to wonder—how can I compete with everyone else on the market?
In that case, you should think about using email marketing as an option for your podcast business. Not only can email marketing assist you in keeping your existing listeners up to date, but it can also assist you in growing your podcast and beginning to reach a greater number of listeners. Discover more about podcast email marketing by reading below.
Welcoming Your Listeners By Creating An Automation Series
Automation refers to a series of emails that may be sent out in rapid succession to your subscribers as soon as they sign up for your service. You can keep the momentum going once someone subscribes to your mailing list by sending them an automated series of emails.
This series should include emails that thank new people for signing up for your mailing list, promote your podcast in general, and reshare the best content from your podcast. If you have any difficulties with composing the emails yourself, you can always use a podcast promotion email template that’s readily available on the internet. The sending of a welcome email to new subscribers has been shown to increase engagement.
Capturing Future Listeners
If you have a website or a presence on social media, you have the ability to keep in touch with the people who have visited your pages by collecting their email addresses. All you have to do to achieve this is gather their email addresses.
The majority of podcasts are equipped with landing pages and forms that will be of use to you in your endeavor. To gather email addresses, you can incorporate the podcast form into your website. There is no need to be concerned if you do not have a website because many podcasts give free landing sites to their customers.
A website that has been developed for the sole purpose of gathering email addresses is known as a landing page. You are free to discuss and share the URL of your podcast’s landing page on any of your social media platforms, podcasts, or other platforms.
Maintaining The Attention Of Passive Listeners
One of the ways in which email marketing might be beneficial is that it has the potential to keep you in contact with casual listeners. If you have been successful in convincing them to sign up for email newsletters and other updates, they will be able to stay current without the pressure of feeling as though they need to listen to each episode.
In addition, sending out emails might be an excellent way to act as a reminder for casual listeners who are prone to forget to visit the website for the publication of new episodes.
Increasing Sales By Turning Listeners Into Buyers
The vast bulk of podcast episodes is dedicated to conversations about various commodities. However, what if anyone fails to listen to that announcement? Even in this context, email marketing could prove to be effective.
It’s possible that creating and sending out promotional newsletters via email that emphasize your items might help you improve sales. Emails are especially helpful when it comes to marketing anything that is either on sale or being offered as a prize in a competition.
The best part is that once your listeners have purchased apparel, they can immediately increase your reach by wearing it in public, posting about it on social media, or chatting with loved ones about your podcast. This is why you should think about designing a collection once you have a few thousand followers on your channel.
Increasing The Number Of Visitors To Your Website
If you already have a website for your podcast, email marketing might be an effective technique for driving more visitors to it. The frequency with which a website is visited directly correlates to the chance that it will be returned in relevant search results.
You can increase the likelihood that new listeners will find your website, which can help your podcast gain more exposure online by simply including links in your emails and increasing the number of subscribers who click through to your website to listen to a new episode, read your blog, or even shop at your online store. This can be accomplished by simply increasing the number of subscribers who click through to your website.
Final Thoughts
Email marketing is a crucial strategy that may assist you in growing your podcast audience, increasing listener engagement, and further monetizing your content. With it, you’ll be able to develop a more in-depth understanding of your audience, find novel and inventive methods to interact with them, and significantly enhance your capacity to expand both your program and your company.
