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The gaming industry is a fiercely competitive one, and with good reason. In recent years, the number of players who engage with games has grown exponentially — from about 60 gaming sites in 2006 to over 2,200 today. The result? Players have more options than ever before, which means it’s becoming increasingly difficult for any game developer to stand out from the crowd.
That being said, competition isn’t necessarily a bad thing if you manage to take advantage of it. Competition forces developers to think on their feet when designing new features and marketing strategies.
Faced with stiff competition and a rapidly-growing player base that has many different games at their disposal, it’s no wonder that game developers are looking beyond their traditional methods of generating revenue to find other ways of making money outside of the gaming business altogether.
Let’s explore some ideas on how you can do just that:
A lot of people are buying servers for their own personal use, but the majority of these players are not looking to run a server that’s available to other people. If you’re interested in running your own server and monetizing it through advertising or donations, then you need to let these players know about your business.
One way you can do this is by creating helpful guides and tutorials that teach people how to get started with installing, managing, hosting, and running their own game server.
Another option is to create a public-facing game server for everyone who plays your game. This will expose your service to a wide audience and allow it to grow organically. It will also allow you to measure the success of your new server with metrics like average monthly player count, peak player counts, etc.
One way to take advantage of competition is by using a keyword tool like Google Keyword Planner to find people who are interested in your game servers. This will help you identify the keywords players are likely to use when searching for your company.
Once you’ve identified these keywords, you can start marketing your product directly to them.
It’s important to note that while search engine marketing may come across as low-cost, you can spend a lot of money and not see results if you don’t know how to bid for the keywords and set up your ads.
Host Game Server Events With Other Businesses
Game developers are finding success hosting game server events with other businesses. Event organizers are offering a unique experience for gamers, and the gaming company hosts a merch table or raffles off some swag. This is a smart way to generate revenue without having to rely on marketing strategies like advertisements.
This can be done by approaching one of your neighboring restaurants, coffee shops, or bars and reaching out to them to see if they would be open to hosting an event that coincides with a major release of your game. You could offer them discounts and complimentary drinks for their customers in exchange for the advertising potential the event will provide. Or, you could even offer cash back!
If you’ve already established a game server and have a loyal player base, offering discounts or free items to your saas customers can be a great way to generate revenue. This strategy has been used by many game developers and is popular with gamers as well.
With this method, you will be able to reach both existing and new customers. This is because while your loyal players may come back just for the free item, the new players who sign up for your game will still appreciate getting something with the cost of entry in return for playing on your server.
Set Up Referral Programs That Reward Customers For Bringing Friends And Family Into Your Servers
Another way to get more customers for your game servers saas business is to set up referral programs that reward customers for bringing friends and family into your servers. This method is especially effective if you have a game that has an in-game currency.
For example, if your game offers an in-game currency system where players can earn coins by playing the game, you could offer a percentage of those coins to players who bring their friends and family into the game. If they refer enough people, they could even be rewarded with extra coins or other prizes.
Another option would be to set up a campaign where someone can win free access to the full version of your game if they refer enough people. This gives players more incentive to share your server with their friends and family because everyone wins when someone reaches 10 referrals — not just those who brought that person into the game!
Get More Customers For Your Game Servers By Teaming Up With Other Local Businesses
Many game servers saas business owners have now begun to team up with local businesses. This allows for more customers to be brought into the gaming industry, which in turn helps increase player retention rates and boost revenue.
Not only is this a great way to get more customers for your game server business, but it’s also a positive way of revitalizing communities around you. What could be better than giving back to what already exists in your area?
Platforms like Twitter, Instagram and Facebook are often frequented by many people who are likely interested in what your product has to offer.
It’s important to share content on these platforms that will be entertaining and engaging enough for people to take the time out of their day or night to engage with it and, as a result, learn about your game server’s features and benefits.
You might want to include text links to relevant articles or blog posts in the caption or bio of the posts so visitors can read up on those aspects of your product before they decide if they’re interested in playing it or not.
One other great idea would be sharing a photo or two from gameplays that help illustrate what kind of games players can expect when they sign up with your game server. This will give viewers a deeper insight into how exactly they can play with you and what kind of games they should choose when signing up with your new platform.