17 Tips on How to Create Engaging Videos for Social Media Platform

Videos are one of the most popular forms of content on social media platforms, so it’s no wonder that so many businesses are starting to produce them. But while creating a great video is possible, it can be tough to make it engaging for your audience. In this article, we’ll provide you with some tips on how to create engaging videos that will help you reach your target audience.

How to Choose the Right Social Media Platform for Your Videos

When it comes to creating engaging videos for social media, there are a variety of different platforms to choose from. However, not all social media platforms are created equal. To create the best videos for each platform, it’s important to choose the right one for your goals and audience.

YouTube is one of the best options for video content that wants to reach a wide audience. With over 1 billion active users, YouTube is by far the most popular social media platform for video content. That said, YouTube has several different features that can make your videos more engaging. For example, you can add annotations and timestamps to your videos so viewers can follow along as they watch. You also can create long-form videos that can be up to an hour long.

Facebook is another great option for video content. With over 2 billion active users, Facebook is one of the most popular social media platforms in the world. That said, Facebook has some unique features that make it an excellent choice for video content.

Twitter is another great option for video content that wants to quickly reach a small audience. With just over 300 million active users, Twitter is one of the most popular social media platforms for short-form content. That said, Twitter has several features that make it an excellent choice for video content. For example, you can easily create Vine videos just six seconds long. Additionally, you can also use Twitter’s hashtags to promote your videos on other social media platforms.

LinkedIn also is a great option for video content that wants to reach a niche audience. With over 1 billion members, LinkedIn is one of the largest social media platforms in the world.

LinkedIn has some unique features that make it a great choice for video content. For example, you can embed videos directly into your LinkedIn posts, which makes it easy for people to share your videos on their LinkedIn pages. LinkedIn allows you to create custom landing pages for your videos, which can help drive more traffic to your videos.

What Are the Benefits of Videos for social media for the audience?

Video is one of the most popular forms of content on social media. Videos are often more engaging than text-only posts and can help build relationships with your audience. There are a few benefits to using videos for social media.

First, videos are easy to share. They can be embedded in posts or shared as standalone videos. This makes them easy to share on social media platforms such as Facebook, Twitter, and LinkedIn.

Second, videos are often more effective than text-only posts when it comes to driving traffic to your website or landing page. Videos can also be used to promote your blog or website content.

Finally, a video is a great way to showcase your brand and product. It can help you increase brand awareness and build a stronger relationship with your audience.

17 Tips for Creating Amazing Social Media Videos

1. Use good lighting.
2. Use a camera that is easy to use and has good quality footage.
3. Use a good microphone if possible.
4. Use music that accentuates the video’s tone and mood.
5. Edit the video for pacing and flow, and to make it look polished and professional.
6. Share the video on social media platforms where your target audience is likely to see it and promote it using effective social media marketing strategies.
7. Make sure the video is long enough to be interesting but not so long as to be cumbersome to watch or boring to listen to.
8. Choose a catchy headline or tagline for your video that will help you easily identify and find it online.
9. Share your video on relevant hashtags to help people find and share it with friends, family, and other interested parties.
10. Take advantage of free or discounted tools available online to make creating and sharing your social media videos easier and more affordable

11. Optimize your videos for SEO-friendly titles, descriptions, and tags to help your videos rank higher in search engine results pages (SERPs).
12. Use video content as part of a larger social media marketing strategy that also includes posts and Tweets related to your product or company.
13. Use video content as a way to extend customer service into the digital age by providing instant feedback and support for customers who use your product or service.
14. Use video content as a way to engage with potential and current customers through quizzes, challenges, polls, and other interactive features.
15. Use video content as an opportunity to generate leads and sign up for your email list or other marketing channels.
16. Make use of video analytics software to track viewer engagement, viewership growth, and other key performance indicators (KPIs) to ensure that you are producing high-quality videos that resonate with your audience.
17. Always be prepared to shoot new videos if needed – social media is always changing and so is the way people consume information and entertainment online.

How to Promote Your Videos and Grow your Audience

Video marketing is a great way to reach your target audience and grow your business. You can use a few tips to make your videos more engaging and help you grow your audience.

1. Make sure your videos are well-made. This means that you should invest in good equipment and filming techniques. You should also make sure your videos look good on all devices, from phones to laptops to TV screens.

2. Start with a story. People are more likely to watch a video if it’s interesting and makes sense. Use interesting footage, sound effects, and music to help the story flow.

3. Offer exclusives and promotions. If you have interesting content that’s not available to the public yet, offer it as an exclusive preview to your audience first. This will help you build trust and keep them engaged with your content.

4. Use video testimonials. People are more likely to trust a video if it has the endorsement of someone they know and trust. Provide video testimonials from your customers or clients to show that your product or service is worth considering.

5. Use surveys to gather feedback. Ask your audience questions about their experience with your videos, and use the feedback to improve future content.

6. Track results over time. Monitor how well your videos are performing and make changes as needed. This will help you continue to grow your audience and reach new heights with your videos.


Video is one of the most engaging forms of content on social media, and with so many platforms to choose from, it can be hard to know where to start. In this article, we’ve outlined 17 tips on creating videos that will engage your followers and drive traffic back to your website. Whether you’re targeting Instagram, Facebook, or Twitter, these tips will help you write compelling scripts and produce high-quality videos that will capture your audience’s attention. So, Get started making amazing videos!