As we all know from our own personal experience, most of us will rarely look at the result on the second page of Google. That’s why it’s extremely important for businesses to appear on the first page as they know that will bring more traffic to their website. The best way for this to happen is to implement a smart and strong SEO strategy.
However, this is not an easy thing to do. In essence, it’s a guessing game in many regards but there are certain aspects of this approach that everybody agrees on. Let’s see what are some common SEO mistakes you should avoid to rank well on the search engines.
Not Knowing Your Target Audience
The basics of SEO lies in understanding your customers and how you can best reach them via a search engine. The specialists behind excitemedia.com.au/seo/ explain that new visitors discovering your business online is essential for its growth. There are more than one hundred billion searches done every month and that represents a great pool of potential customers. For them to come to your website, you need to predict the words they will type into search engines to get the result they want. To be successful in this, you really need to know what your clients are all about.
What you need to understand is that even though you use certain words to describe your products and services, your customers might not be using the same. And that’s the key to a good SEO tactic. It’s not easy, especially if you’re in a highly competitive market, but if you manage it, you will see amazing results.
Fresh and Engaging Content
Another important thing when it comes to search engine rankings is providing your existing and possible clients with top-quality content. That’s why it’s important to have a blog section on your site and to update it regularly. If you are not doing this, Google and other search engines will notice. Providing valuable information will add to the importance of your website and search engines will look at it as a source of information people can rely on. Ensure your content is rich in keywords and it will pay off.
Overlooking Off-Site Strategy
On-site SEO strategy is important but it’s not enough. To cast a net as wide as possible, you need to position part of your content on other sites as well. By creating engaging content off-site and including links that will lead readers to your site is very significant for your ranking.
How Important is Branding?
The answer to this question is – very important! Search engines love brands and you should really focus on making your company a reliable and trusted business. Once this happens and people start looking for your brand online, Google will automatically start to increase your standing in the rankings. This strategy will really pay off in the long run.
Not Optimizing Your Website for Mobile
Ever since smartphones become part of our everyday life, we have started to rely on them in many ways. Believe it or not but studies have shown that 50% of all internet searches are done via mobile. This information alone is enough to make you understand why optimizing your site for a mobile platform is of key significance in your SEO strategy.
Google and other search engines are also aware of this fact and when they realize you’re not a mobile-friendly brand, they will not see you as a user-friendly place and will demote you. So, make sure your site is responsive on all smart portable devices and you will increase your visibility in a digital world.
Staying Devoted to Traditional SEO Techniques
In the last decade alone, the online world has changed tremendously. Technology is constantly improving and SEO is no different. To reach the top or to stay on top, you need to be aware of these changes and implement new SEO techniques. Staying true to traditional methods will not bring you anything good. As already mentioned, search engines are trying to provide users with fresh and valuable information and you will not be seen as such a source if you’re stuck in your old ways.
Google is not immune to changes and its algorithm is being regularly updated with the goal to present users with the best possible results. These days your ranking is also determined by the keywords you didn’t mention in your content. SO, the SEO game is not becoming easier and that’s why you need to keep track of all the things happening in this field.
The importance of SEO is undisputed when it comes to building a strong internet presence. These are some of the most common mistakes people make and that can really affect their ranking so make sure you avoid them.