A 4-Step Guide To A Successful Mobile Marketing Campaign

A 4-Step Guide To A Successful Mobile Marketing Campaign

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With the proliferation of smartphones, more and more people are spending their time staring at them rather than watching television or reading newspapers. This phenomenon suggests that companies need to shift their advertising to reflect the new platform for media consumption. If you run a business or have an app that needs publicity, a mobile marketing campaign might be your answer. What Is Mobile Marketing And How Does It Work? Mobile marketing uses handheld devices to sell products or services, usually through SMS (text) messages, mobile applications, or social media platforms. This technique also uses apps which include rich push notifications, attractive lay-out and text, and other design elements for increased engagement. Companies can reach people on their mobile phones at any time of day, making it an effective alternative…
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6 Tips That Will Help You Improve Your Marketing Strategy

6 Tips That Will Help You Improve Your Marketing Strategy

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A smart entrepreneur knows the importance of having a winning marketing strategy in place. They understand that the growth of their business will greatly depend on how organized, well-planned, and strategic their marketing tactics are. In a nutshell, this means promoting the brand, products, and services in the best way possible through the right channels at the right time and using the best resources available to you. If you have noticed some level of stagnation in growth, a decrease in sales, or a downward change in brand popularity, your marketing strategy might be to blame. Perhaps you’re targeting the wrong customers or using the wrong marketing approach to reach your target audience. Maybe your current marketing tactics have been overtaken by events, or you’re competing against businesses that are utilizing…
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