
The Benefits of Real-Time Bidding for Advertisers
Table of Content Breakdown of Real Time Bidding 1. 1 Ad Inventory 1.2 Auction Process 1.3 Advertiser Participation 1.4 Real time Auction 1.5 Ad Display Benefits of Real-Time Bidding for Advertiser\ 2.1 Targeted Audience 2.2 Cost Efficiency 2.3 Increased Transparency 2.4 Flexibility & Control 2.5 Reach & Scale2.6 Improved Ad Relevance Real-time bidding (RTB) is a dynamic method used by advertisers in the digital advertising realm. It involves a real-time auction-based process where ad impressions are bought and sold on a per-impression basis. Advertisers participate in this auction, competing against each other by submitting bids for the opportunity to display their ads to specific users. The highest bidder wins the auction and their ad is instantly delivered to the user's device. RTB allows advertisers to target their desired audience with…