10 Budget-Friendly Online Marketing Tools and How to Use Them

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Online Marketing

Are you looking for ways to cut corners on your marketing budget? Good news: there are plenty of online marketing tools that can help you do just that.

From email marketing to social media management, there are tools and CMS like Adobe Experience Manager out there that can make your life easier and save you money in the long run. In this blog post, we’re going to go over 10 of the most budget-friendly online marketing tools and how to use them effectively. Read on to find out which ones might be right for your business and how they can help you reach your goals without breaking the bank!


This social media management platform is great for small businesses on a budget. With Hootsuite, you can save time and money by managing all your social media accounts in one place. You can also schedule posts, track who’s talking about your brand, and measure your ROI.

Yoast SEO

Yoast SEO is a great budget-friendly online marketing tool. It allows you to optimize your website for better search engine visibility, which can lead to more traffic and conversions. Yoast SEO also guides how to improve your website content so that it is more engaging and user-friendly.

In addition, Yoast SEO can help you track your progress over time and make adjustments as needed to continue improving your online marketing efforts.

Google Analytics

Google Analytics is a free web analytics tool that provides insights about your website traffic. It can help you track your marketing campaigns, understand your audience, and measure your website’s performance.


Canva is a budget-friendly online marketing tool that can be used to create professional-looking designs for your website, social media, and marketing materials. It offers a library of customizable templates and easy-to-use tools that make it simple to create high-quality designs.


Mailchimp is a great tool for small businesses on a budget. It allows you to create beautiful email newsletters and automate your email marketing. You can also use Mailchimp to create landing pages and pop-ups.


SEMrush is an online marketing tool that helps you track your website’s search engine rankings, manage your paid search campaigns, and more. You can use SEMrush to research your competitors, find new keywords, and analyze your website’s traffic.


Buffer is a social media management tool that lets you schedule posts, measure your performance, and collaborate with team members. You can use Buffer for free with limited features, or upgrade to a paid plan for more features.

A buffer is a great tool for small businesses because it’s affordable and easy to use. With Buffer, you can schedule posts ahead of time and publish them automatically. This way, you can stay active on social media without spending all day on it.

In addition to scheduling posts, Buffer lets you measure your performance with analytics. You can see how many people engaged with your content, what time of day they were most active, and which platforms performed the best. This information is valuable for understanding what kind of content your audience likes and when they’re most likely to see it.

Buffer also has a collaborative feature so you can add team members to help manage your social media accounts. This is great if you have multiple people working on your social media marketing or if you want someone else to help post content.

Overall, Buffer is a powerful and budget-friendly tool for managing your social media accounts. It’s easy to use and has lots of features that small businesses will find helpful.


Bitly is a URL-shortening service that can be used to improve the aesthetics of your links and make them easier to share. When you create a Bitly account, you will be given a custom URL that you can use to shorten any link. For example, if you have a long link that looks like this:

In addition to making your links more attractive, using Bitly can also help you track how many people click on your links. This is valuable information that can be used to gauge the effectiveness of your marketing campaigns. To get started with Bitly, sign up for a free account at their website.


Moz is a tool that can help you with your SEO and social media marketing. It provides you with data and insights that can help you improve your website and attract more visitors. Moz also offers a free trial so you can try it out before committing to a paid plan.

Google Ads

Google Ads is a great way to get your business in front of potential customers who are already searching for what you have to offer. You can create text, image, and video ads that will show up in Google search results when people enter specific keywords related to your business. You can also target your ads to appear on specific websites or apps where your target audience is spending their time.


Online marketing provides a cost-effective and engaging way for small businesses to reach their target audience. The above budget-friendly tools can help you achieve your marketing goals while staying within your budget. Choose the right tools for your business based on your marketing goals and budget, and start taking advantage of the benefits of online marketing today.