A company’s success depends on the revenue generated by the number of sales taking place. This is directly associated with the incoming traffic on the company’s website. While it’s important to maximize the traffic on an organization’s website, it’s even more important to optimize the potential traffic that is being driven to the website.
You’d be surprised to know that only 2.35% of your website’s traffic converts to a potential seller. No matter how much you focus your marketing and sales team on the optimization of your company’s website, you won’t be able to increase customer conversions unless you focus on a specific target audience, and that is exactly what website visitor tracking helps you with.
When you’re able to identify the demographics of your traffic, it’s easier to target a specific audience and get better results. Both your marketing and sales team will benefit greatly from this customer-centric approach. While the marketing team will become more efficient, the sales team will have more leads coming in from pre-existing channels.
Good tracking software will help identify the remaining non-conversion percentage on your website and identify your weak points or target attributes. To help you understand this approach further, here’s a simple guide you can follow to increase lead visibility and promote business growth.
What Is Website Visitor Tracking?
Website visitor tracking, as can be observed from its name, is used to analyze the traffic activity taking place on your site and identify the customers and businesses that visit your landing pages, webpages, click on promotions, or watch your videos. This type of software is mainly used to identify the anonymous users that visit your page and track their likes and preferences to create personalized or targeted advertisements or even product designs.
While many people argue that this demographic data is available at analytics software like Google Analytics, it is not purely true. Google Analytics does give demographics information but doesn’t specify the company name, and key contact information of the company officials. By acquiring this data, you can target specific companies and provide them with custom offers they can’t deny. Website visitor tracking software can sometimes be referred to as a business identification tool, reverse IP software, or lead generation software.
Use Of Visitor Tracking To Improve Visibility
Now that you understand what this software does, how do you think they are used? The answer is simple, they are used to generate more leads for your sales team, act as a marketing funnel and promote account-based marketing or personalized advertisements through your marketing team. Here’s a simple breakdown of how things take place through these channels.
Lead Generation
If you’re a data analyst you’re probably aware of how outbound leads can cost a lot more than inbound leads, which is why companies are always looking to generate new leads, and attract customers that are likely to convert. While it’s a great idea to make use of all resources available to you, like content marketing and social media marketing, you can try incorporating website visitor tracking software into your home. With website tracking, you can easily identify high-value leads that pass through the marketing funnel and can be passed to your sales team to be processed.
Marketing Funnel
Your company’s marketing funnel consists of a series of steps that are essential to convert first-time visitors into loyal customers. A visitor tracking software will collect data about your customers at each stage of the marketing funnel, which you can then use to your advantage. By knowing where customers or companies dropped off before making purchases, you can easily identify your brand or website’s vulnerable spots and work to fix them for later.
The blog post from this link shows that by learning more about incorporating the tracking software into your system, you can make maximum use of new technological solutions to improve business dealings. Instead of using strategies based on numbers and demographics, you can use personalized data to target customers and improve your website’s sales and visibility.
Account-Based Marketing
Tracking software utilizes account-based marketing campaigns and strategies to reach maximum high-value leads and companies. You can use the data collected by your software to improve your marketing campaigns further by taking into consideration the special needs of leads generated, assessing your performance by identifying the companies that regularly browse your sites, and making loyal customers out of them. Plus, ABM uses various platforms to connect your website to users, and by obtaining information about various different companies.
Whether your company has trouble generating sufficient leads or properly marketing to the correct demographic, website visitor tracking software can improve your website’s visibility significantly. This results in an increased revenue stream and sales, while also improving customer conversion. However, it’s important that you first learn what the software does and what approach you should take regarding it.
