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Having a business website is something you can’t go without these days. Most people browse the internet to find companies that can meet their needs — which is why 71% of companies have a website in 2023.
However, building a great web presence isn’t always a straightforward process. If you want to do the job right, hiring a pro for the job pays.
Are you wondering if it’s worth investing in professional web development? Keep reading to learn nine benefits you’ll see when hiring a professional web development company.
1. Build More Credibility
A website plays a vital role in a company’s credibility today. Shoppers don’t just browse a website without looking at all the details anymore. They also look around a company’s website to see its professionalism.
This means that your website is essential in providing an excellent first impression. If it doesn’t look like you put any effort into your site, it hurts your credibility with customers and costs sales.
Investing in a professional website design gives you that credibility. Designers know how to build unique websites that offer a great user experience. People will understand what your company stands for and offers when they visit a professional website.
Yes, you can get great designs with website themes. But your website will also look similar to the other countless sites using that theme and not offer anything unique.
2. Create a Brand Identity
If you want to be more than a faceless company, you need more than great products. You also need a brand identity that helps people identify your products and company.
Great branding will help you do this. A brand will keep your company imagery consistent across all your advertising mediums. This means using the same colors, images, logos, and marketing materials on every platform.
Depending on the web design company you hire, you can get help doing this. You can work with marketing specialists and their web development teams to create a website that has a strong brand identity.
If you already have branding, the web developer you hire can also work with this. They will work within your guidelines to create a website that aligns with your brand.
3. Get a Fast Website
It’s no secret that it’s easy to set up websites nowadays. Modern website software allows you to install pre-built themes with a good user experience.
But at the same time, there’s no guarantee that those themes are fast. And even if they work out of the box, you may make changes that hurt a website’s usability and speed.
It takes another skill to create a well-designed and fast website. You have to optimize images, website code, caching, and other things. If you don’t understand where to go to do these things, you risk a slow website turning away customers.
Working with a website developer guarantees a fast website. As a result, your pages will load in under a few seconds and ensure people can quickly find what they need on your website.
4. Use a Responsive Design
Speed isn’t the only thing you need to be concerned about with your website. Many people now browse the web on their mobile devices. In many cases, half of your internet traffic can come from people on smaller screens.
This means you can’t do without a website that looks great on small screens. You can’t just design something for desktop computers and expect it to look great on all devices.
If you do this, visitors will have to scroll too much to read your content and may have to deal with small text.
Professional website developers can solve this problem by using responsive designs. These website designs adapt to a visitor’s screen size and change the layout based on those sizes.
As a result, your website will look great on screens of any size and provide a fantastic experience for all your visitors.
5. Get Unique Features
Your options are more limited when you stick with pre-built website software. Yes, you can get many features and extend your functionality with plugins. But what happens if you want to do something unique that doesn’t exist elsewhere?
You need custom development to get what you need in this situation — and a professional web developer has the ability to offer this skill.
Professional website developers understand programming code and how to extend the functionality of existing website software. You can count on them to take note of your exact requirements and turn them into a website feature that helps your website stand out from the crowd.
Even better — you can do more than extend existing software like WordPress. If necessary, a web developer can start from scratch and build a new website from the ground up.
Visit FreeUp for web developers that can meet these needs.
6. Scale Your Website
When you first start your website, you won’t need many resources. You can get by on a shared website host without many resources since you aren’t getting much traffic.
But things change once you start getting more traffic. The resources on a shared host may not be enough to handle your needs.
It pays to have an optimized server in this situation. But you need to understand how to set up and configure web servers to get the best results.
Technical web developers understand how to set up web servers. They will pick the best website server software, set up your DNS to protect against attacks, and modify your configuration to handle many more visitors.
Your developer will create a setup to keep your website online, no matter how many visitors you receive.
7. Optimize for Search
One of the best benefits of having a website is getting organic search traffic. Much of the web experiences that happen today start on Google. Without a presence there, you miss out on many potential customers.
A professional developer can help you in this situation. A developer knows the best practices for creating an SEO-optimized website that appeals to what Google wants.
It isn’t just great content that helps you rank. It’s also linking to other pages on your site, setting up your website schema, optimizing your website performance, and providing a great user experience.
With the help of an experienced developer, you can rest assured that you’ll have the best chance possible to rank on Google. That can more than makeup for the cost of hiring a pro to handle your website.
8. Get Maintenance Services
Your work with your website isn’t complete once it’s up and running. As time passes, your website software will go out of date and need maintenance. Additionally, you may have website updates to keep your content updated and relevant.
You may have time to handle the website design process yourself initially, but as your business grows, you may not have the time to keep doing website maintenance tasks. That’s where a web development company helps.
The Whit Group WordPress maintenance services will help you maintain your software, back up your files, handle content upgrades, and perform design refreshes. These are all tasks that will stop your website from breaking and keep it relevant for your customers.
Web developers offer many maintenance services, so explore your options to see what’s available.
9. Create an Inclusive Website
Much of the population will be able to view your website without a problem. But that doesn’t mean there aren’t people who suffer from disabilities that won’t be so lucky.
There are web tools available that make browsing the web easier for people with disabilities. They allow website owners to comply with ADA laws to serve everyone.
But you may not know how to implement those solutions without a technical background. Working with an experienced developer gives you that ability.
The web developer you hire will help you make your website accessible and serve everyone wanting to purchase your products and services.
Invest in Professional Web Development Today
It’s not an easy decision to hire a web developer. Many pros cost a lot to hire since they know their worth. And if you’re a small business without a large budget, you may be hesitant to invest the money.
But now that you’ve read the guide above, you should know more about why hiring a professional web development company makes sense. You’ll get a website that’s perfect for your needs and will deliver an amazing experience to your visitors. Talk to a website design company today to learn more about the services it can offer.
Are you interested in reading more guides that will help you drive traffic to your new website? Learn more about traffic generation on the blog.