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Digital marketing should be the cornerstone of any business’ approach to getting its product or service out there and understood by its core user base. Whether you regard marketing as a necessary evil or a jewel in the crown of entrepreneurship, the fact is that it’s an integral part of running a business; after all, without shouting about what you do from the rooftops, how will anyone ever know you’re even there?
Naturally, it’s not enough just to say “I have a digital marketing strategy” and then stand by, expecting the plaudits and customers to come your way. You’ll have to put in the legwork, and if you’re going to do that, there are some all-too-common pitfalls you should be avoiding. Here are 9 of our most crucial tips to help your business achieve lasting digital marketing success and put yourself head and shoulders above the rest!
Get some followers
Your content strategy could be the most robust in the world, but if the content you create is reverberating in empty rooms, it won’t matter. You’ve got to be pragmatic and start building followers while you create content. There are a number of ways to accomplish that goal; you’ll amass followers organically as your content grows in popularity, and you can also reach out to services like SocialFollowersFree, which are designed specifically for the purpose of helping you grow your follower count. Just make sure your great ideas aren’t falling on deaf ears.
Sign up for as much as you can
You never know when you’re going to find your next unlikely viral marketing hit, and you also don’t know where it’s going to come from. There’s no proven recipe for virality; sometimes, content hits the big time, and sometimes it doesn’t. You can increase your chances, though, by signing up to everything that’s around right now. TikTok, Facebook, Instagram…whatever happens to be popular, make sure you’re there and ready to create.
Tailor your approach to each platform
Content you create for TikTok isn’t going to look the same as content you make for YouTube or Instagram (although there will, of course, be some overlap). It’s important to ensure that you’re laying out a bespoke strategy for each platform, or you run the risk of picking up the wrong audience. TikTok videos should be short and sweet; Instagram is best for photos and shorter videos; and Facebook is good for longer text posts informing your audience of what you’re up to. Take a different tack with each platform and you should see better results.
Talk to your customers
One of the biggest benefits of the increasingly digital nature of marketing is the ease with which customers, clients, and anyone else can approach your business and start chatting to you. Make sure you’re available for those chats wherever possible. Of course, nobody expects you to be on call 24/7, but during reasonable hours, you should be around to talk with customers via DM or replies. This gives people the impression that there are faces behind the brand and that it’s not just a corporate entity.
Optimise your site and social media for SEO
You’ve probably heard all about how SEO is the most important element of web design, but what about social media? Well, you might not think it, but it’s just as important to ensure your social media pages are built for SEO as it is to keep your website in tip-top condition. Social media posts have their own SEO rules to follow, although they’re pretty similar to standard SEO practices. As long as you keep your social media SEO approach in the back of your mind at all times, you should be fine.
Own your Google Business profile
We see businesses trip over this one time and time again, but the benefits are so disproportionate that you’re really doing yourself a disservice if you shirk this tip. Grab your Google Business profile (which you may also see referred to as a Google My Business profile) and make sure all of the information on it is correct. When it comes to local SEO, this can be an absolute lifesaver; Google prioritises companies who have a robust Business profile in local searches, so this could help you to increase your reach significantly.
Responsive design, responsive design, responsive design
Again, this is a surprisingly simple thing to incorporate into a website’s design, but you’d be amazed by how many businesses get tripped up by it. Responsive design refers to the way in which websites are designed for mobile and desktop platforms alike, and switch between the two depending on how customers are accessing them. Think about the last time you visited a website that didn’t boast responsive design. Did you feel like it was ugly, poorly-optimised, and not worth spending time on? Exactly.
Keep your content varied
As you’re constructing content (or getting copywriters to do so), you might think that every time they stray away from writing about your specific product, they’re doing you a disservice. Not so, though; if your brand becomes known for more than just shameless sales tactics, that’s all the better for you. If you can build educational content that helps people understand something about your industry, then you’ll be held in even higher esteem by your user base.
Do the boring stuff
Nobody wants to constantly maintain the backend of their website to make sure it’s all friendly for Google’s crawling algorithms. This isn’t sexy work, but it is necessary, and if you want to stay on Google’s good side – as well as the good side of any other search engine anyone happens to use – you’ll keep up the boring maintenance side of things as well. It’s not glamorous, but it could well boost your digital marketing presence significantly, and it’ll almost certainly harm you if you don’t do it.
