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Letterheads are a great way to make your company stand out from the competition. They provide a unique and memorable marketing tool that will help you connect with potential customers, investors, and partners. This article provides eight reasons why it’s important to have a unique letterhead for your business today.
1) It’s a Great Marketing Tool.
Your letterhead provides a visual and marketing reminder of your company and brand. It makes you memorable, more professional, and oftentimes gives customers more confidence in the product or service you provide.
2) It Gives You an Identity.
When customers read your letterhead, the brand of your company is carried over into that person’s mind. Your letterhead helps you establish authority within your industry and build trust with consumers who are looking for solutions to their problems.
3) It’s an Investment in Your Business.
Although it does not cost nearly as much as some marketing tools, a quality letterhead design is an investment in your business. The design communicates the professionalism of your company’s brand before ever having to make a sale or interact with clients. Investing in good letterhead helps gain trust within the industry you serve, which leads to more business success.
4) It Creates Brand Awareness.
Your letterhead can be used as another avenue for branding your business. Think of it as a stationary billboard that can be passed out or left on a desk for anyone to see. A well-designed letterhead will help your brand communicate the best qualities of the product or service you provide and bring in consumers who need those benefits.
5) Expand Your Reach.
Studies have shown that people are 40% more likely to keep a business card that features a unique letterhead. Your letterheads will be kept and used, which means they can help expand your reach across the world.
6) It’s Great for Professionals.
A well-designed letterhead is essential to any professional looking to make the right impression when they send out mass mailings. Think of all the networking and business meetings you attend and how a unique letterhead can help people remember who you are and what your company is about.
7) It’s Visually Engaging.
The average person will spend more than three seconds looking at a piece of marketing material before they stop reading or move on to something else. A unique letterhead design grabs the attention of people and communicates your brand in a way that is visually engaging. This makes it easier for you to communicate your company’s message to current or potential customers, regardless of how much time they spend looking at it.
8) It Can Be Personalized.
Letterheads are not just stationary objects used by businesses, they are personal marketing tools that can say a lot about your company. A good design should be consistent with the overall branding of the business but also personalized to make it stand out. Personalization makes your brand memorable and more recognizable within the marketplace which leads to more success for your company.
Now that you know the importance of having a letterhead, let us give you some tips on how to uniquely make one.
1) Consider Your Market.
Your letterhead should always feel like an extension of your brand. This means it shouldn’t be too far removed from the overall branding you have chosen, but it also shouldn’t feel too much like a generic commodity that every other company is using. If you are struggling with this concept, here are some ways to make it work.
- Find letterhead templates specific to your industry. Technology companies should use templates that highlight the latest and greatest features of their products or services, while a non-profit organization can go for something more soft and gentle that speaks to their cause.
- Add elements of uniqueness to your letterhead. If you want it to really stand out, don’t be afraid to add something that is out of the ordinary or unexpected. This could be as simple as adding a unique map image to your letterhead template, or it could be something like having custom-made envelopes printed with your logo.
2) Use Consistent Fonts.
The font you use throughout your letterhead should be consistent with your other branding materials. This helps the letterhead feel like a cohesive piece that matches up with everything you are doing, which can help increase brand recognition.
3) Your Logo Is What Matters Most.
Your logo is what will communicate to your audience first and foremost. You want to make sure it appears prominently in a clear and easy-to-read way on your letterhead template. Once you have the logo in place, add elements that pop and stand out from the rest of the design.
4) Make it About Your Audience.
A unique letterhead should always be created with your audience in mind. This means speaking directly to what they need and focusing all efforts on those benefits.
5) Add Elements That Stand Out From the Rest of Your Marketing Materials.
If you want your letterhead to be something that stands out and gets noticed, you should consider adding elements that make it unusual and unexpected. For example, if you are a software company, why not print your letterhead on an actual floppy disk? If you are a law firm, why not make your envelope look like an old-fashioned legal brief? This will help people remember who you are and what you do in a way that is unique.
6) Keep Up to Date With Current Predictions.
If you want your letterhead template to be something that stands the test of time, consider adding elements that are current. For example, if you are a software company that is focused on mobile apps, why not use images of people using their phones in some way? If you are a law firm, why not incorporate paralegals into your design? This will keep your letterhead from looking dated and give it the appearance of being on the cutting edge of whatever service you are providing.
7) Use Venngage.
If you’re having a hard time designing your company’s letterhead, then it’s time to get some help from Venngage — an online letterhead maker and free infographic maker that offers various letterhead designs for everyone. Here are some professional letterhead design examples from their website!
Creating a letterhead doesn’t have to be so difficult. If you are able to follow some of these guidelines, along with using unique and creative Venngage templates, you can easily create something that is memorable and stands out from the crowd. And don’t worry about having to recreate your entire branding campaign; once you find a design you like, simply edit the text and change the colors to match your company’s preferences. To start, click here.