In today’s digital world, it has become impossible for businesses to thrive without having an online presence. It doesn’t matter which industry you belong to; having a website has a huge impact on the number of leads you acquire each money.
When it comes to increasing your online growth, there is nothing that works better than link building. Due to this exact reason, link building agencies like Globex Outreach have become quite popular as they provide businesses with the potential of unlocking the true strength of their business.
In this article, I am going to highlight some of the worst link building tactics that are hurting your business instead of helping it grow. If you are not happy with how your campaigns are doing, you need to be aware of these practices as they are holding you back.
Not Optimizing Your Website
The very first and one of the worst mistakes that a lot of businesses make is to start link building without making their base strong. You have to realize that all the traffic and audience that you gather through your link building campaign will be directed towards your business website.
So, your first order of business should be to ensure that you have a fully working website. The more professional your business website looks, the better it is for you. You should also include a blog section on your website so that you can consistently upload valuable content.
Making It an Option Rather Than a Priority
If you see link building from a theoretical perspective, all of it seems pretty easy. You might think that all you need to do is to write quality content, find relevant publishers, and exchange the content for a link. However, when you start doing it practically, things get a lot more difficult.
Just because most businesses take link building so easy, they start it without any strategy, and hence they see no results. If you don’t want to waste your money, you need to make link building a priority rather than making it an option so that you reap the best rewards.
Quantity over Quality
Link building has been in the game for quite some time, and it has changed over the course of years. In the past, marketers and link builders used to get away with shady methods such as pumping businesses with excessive links, but that is not the case right now.
Search engines have become a lot smarter at figuring out black hat practices, which is why you need to be careful. There is nothing wrong with going for quality as long as you keep a check on the quality of the links that you are producing. To ensure this, you need to find high DA publishing websites, write quality content, and make sure that you find relevance for your business.
Putting All Your Focus in a Single Strategy
If you go to a random link building expert and ask him about the single most influential strategy, he might tell you to go for content marketing. However, it doesn’t mean that it is the only way you can grow your business through link building.
Instead of putting all your eggs in one basket, you need to diversify your profile by option for the best strategies that work for your business. If you have enough budget at hand, you should never restrict your options and make sure that you are doing everything you can to exploit the full advantages of link building.
Doing Too Much at the Same Time
On the other hand, just like some businesses don’t venture out of their comfort zone, there are businesses that want a finger in every pie. You might get away with this tactic if you have a large resource at hand, but if you are working with a limited budget, you need to do link building in a smart way.
Your best course of action is to try out a few link building strategies and see what works best for you. After successfully identifying a certain strategy and its chance of success, only then should you invest your resources in it so that you get maximum returns and minimize risks.
Using Inefficient Tools
If you plan on using link building the right way, you have to get serious and invest in it properly. While you can try to do it manually during the beginning when you don’t have many resources, however; you are going to need to use some paid marketing tools as there is no other way around it.
There are quite a number of tools like blogger outreach tools that help you find relevant and reputable bloggers in your niche, competitor analysis tools that identify links your competitors are using, project management tools that keep track of your project, and so on.
Refusing to Adapt to Your Niche
Last but not least, a sinful mistake that a lot of businesses commit is that they resist change. Some marketers and businesses get stuck in a cycle of using decade-old practices that have been working for them and reaping some rewards.
However, if you want to increase your gains, you need to adapt according to the latest trends and update your strategies. You need to do a link analysis of your profile every month so that you can find what’s working for you and what changes you can make that will be detrimental to the success of your link building campaigns.