In the highly competitive online casino industry, building backlinks is a crucial aspect of the overall search engine optimization strategy. They are also known as inbound links. Simply put, backlinks are links that come from external resources and point to your site. They play a significant role in improving your website’s visibility in search engine results and driving quality organic traffic.
Whether you perform link building for i-Gaming on your own or resort to professional HighRoller’s services, it is necessary to have a clear idea of the ways casino backlinks can be obtained. In this blog post, we will explore six effective methods to get them, using which will ultimately give a lot of benefits to your gambling platform. Let’s get started!
Why Is Building Backlinks Important for Casino Websites?
First of all, let’s cover the point of the backlinks’ importance in more detail. In fact, gaining them is crucial for several reasons.
Firstly, search engines like Google consider quality backlinks as a strong ranking indicator that points out a website’s authority and relevance. Platforms that possess a larger number of them tend to rank higher in search engine result pages, leading to an improved online presence and more free traffic.
Secondly, backlinks serve as direct pathways for referral traffic. Clicking on a citing leads users directly to your casino website, resulting in higher conversion rates. Strategic backlink building taps into referral traffic sources and attracts new customers.
Reaching New Audience
Thirdly, backlinks expose your casino brand to a wider audience. When mentioned or linked on popular industry blogs, forums, or social media platforms, it boosts brand awareness, user trust, and client loyalty.
Finally, building backlinks involves establishing relationships with various influencers, bloggers, and industry professionals. Showcasing expertise and contributing valuable content helps position your site as a trusted figure in the gambling webspace, opening doors for more inbound linkbuilding opportunities and industry recognition.
Casino Backlinks Building: 6 Best Practices to Look at
We have already partially mentioned some ways to get casino backlinks. However, the details are of utmost importance. So, now that you have grasped the importance of inbound links, let’s delve into the six effective ways to build them.
#1: Guest Posting on Relevant Casino and Gambling Websites
Guest posting is considered a proven method for acquiring high-quality backlinks and reaching a wider audience. For that practice to be implemented, you need to identify reputable websites and authoritative resources in the casino or gambling niche. Make sure they accept guest posts and have a substantial following. Then, thoroughly research their content guidelines and target audience to ensure a relevant fit.
The next step is crafting well-written, structured, and informative articles with unique insights or helpful tips related to the casino industry. Check that your guest post includes a relevant and natural link back to your web casino. It should be placed within the content where it provides additional value to readers. You may also add it to a compelling author bio at the end of the text.
#2: Engaging in Content Marketing
Apart from guest posting, content marketing is another powerful tool for generating backlinks. This practice implies focusing on creating skyscraper content for your casino website’s blog section. In other words, it involves making exceptional, comprehensive, and well-researched texts that outperform existing content on similar topics.
Start by identifying high-ranking casino-related articles or guides. Analyze their strengths and weaknesses, and then aim to produce content that exceeds their quality, depth, and value. Enhance your texts with interactive elements, visual media, and up-to-date details.
#3: Creating Engaging Infographics and Shareable Content
Infographics are highly shareable visual representations of information. You can create visually appealing and informative infographics related to the relevant points, such as:
- casino gaming;
- last statistics;
- industry trends, etc.
Make sure your creations are original, well-designed, and easy to understand. The content should be well-researched and provide practical recommendations to capture the interest of your target audience.
Once you have created your infographics, consider promoting them through social media platforms, casino forums, and gambling-related communities. Reach out to relevant websites, bloggers, and influencers in your niche and offer your work for sharing.
Remember to include an HTML embed code with a backlink to your casino site in your creation. It will allow anyone to easily share the infographic while giving you credit for it. This method not only helps build links back to your platform but also increases the likelihood of your content being shared virally across different resources.
#4: Building Relationships with Industry Influencers and Bloggers
Establishing relationships with industry influencers, bloggers, and casino enthusiasts is an excellent approach worth paying attention to. That is because it can significantly enhance your entire link-building efforts.
Think of engaging with influential individuals in the online gambling community through social media, forums, or comments on their blogs. Share valuable insights, participate in discussions, leave thoughtful messages to establish a close relationship, and contribute to the community.
Once you have built a rapport, you can propose collaborations and interviews. Apart from that, you can submit guest posts or, as previously mentioned, infographics. By leveraging their existing audience, you will be able to obtain high-quality backlinks and increase your website’s exposure. Moreover, influencers and bloggers may help generate buzz about your web casino, leading to boosted brand recognition and organic inbound links.
#5: Utilizing Casino Directories and Review Sites
Casino directories and review sites provide excellent opportunities to acquire backlinks from relevant and authoritative sources. Search for reputable directories and review platforms that focus on web casinos and gambling. Submit your website to these directories and ensure your listing is comprehensive, accurate, and includes a link back to your platform.
Encourage satisfied customers to leave positive reviews and ratings on these resources. Not only will this help earn credibility and trust, but it can also draw more backlinks from other sites that reference these directories or review spots. However, pay attention to whether the directories and review websites you choose are legitimate and have a good reputation within the industry.
#6: Reclaiming Lost Opportunities with Broken Link Building
The last effective technique on our list for building casino backlinks is broken link building. Broken links are hyperlinks on websites that lead to non-existent or inaccessible web pages. They can negatively impact the user experience and harm a site’s SEO performance. However, they also present an opportunity for you to build high-quality links back to your platform.
Here’s how broken link building works:
- Determine relevant websites.
Begin by finding authoritative sites in your industry that have broken links. Tools like Check My Links and Ahrefs can help you identify broken links on resources related to casinos, gambling, or relevant topics.
- Find replacement content.
Once you have located broken links, you need to find suitable replacement content on your website. Look for existing pages or publish new articles that match the subject matter of the broken link. It is crucial to ensure that your replacement content is informative, valuable, and relevant to the original one.
- Reach out to webmasters and request a link.
Now contact the webmasters or site owners of the resources containing broken links. Inform them about the issue and offer your replacement as a solution. Be polite and provide a brief explanation of how your content is relevant and beneficial to their readers.
Broken link building offers a win-win situation for both parties involved. The webmaster benefits from having a functioning link on their website, improving the user experience and SEO. Simultaneously, you gain valuable citations that drive traffic and boost your search engine rankings.
Bonus Tip: Monitor and Analyze Your Backlinks
Regularly monitor your backlinks using SEO tools and analytics platforms. This allows you to identify new backlinks, assess their quality, and identify any toxic or spammy links that may harm your website’s ranking. Regular monitoring enables you to take the necessary actions, such as disavowing bad links or reaching out to webmasters for link removal, to maintain a healthy backlink profile.
To Sum up
Building backlinks for your web casino is a continuous and essential aspect of your SEO strategy. Implementing a diverse and strategic approach will not only boost your website’s performance but also contribute to the long-term growth and success of your gambling platform. Remember to focus on quality, relevance, and establishing genuine connections to maximize the impact of your backlink-building efforts.