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Click-through rate (CTR) is the percentage of people who click a link or an ad they come across. Links and ads are marketing strategies that connect people to your business website or page. Therefore, click-through rates are a good performance indicator as it measures the success of your digital marketing strategy through the number of visitors.
In addition, the click-through rate can also be within your website. For example, when a user visits your website to view your products and click the purchase button, it counts as a click-through. Thus, improving your site’s click-through rate isn’t limited to building excellent links only but to planning a website structure that’s user-friendly and easy to navigate.
How To Increase Click-Through Rates
When you place an ad, you can see how many people viewed it. You can then compare it to the number of people who clicked it. In addition, a higher CTR could mean your campaign is targeting the right audience. However, a low click-through rate could be a red flag of a failed promotion. Hence, changing your strategy would be the next option.
These are some of the ways you can use to increase your click-through rates:
- Use Headlines To Grab Attention
When people look for an article on search engines, the first thing they interact with is the article’s headline. The same also applies when creating a copy or a banner of an article. The headline should attract customer’s interest.
The headline should capture people’s attention and emotions by being crisp and straightforward. When people feel it’s what they were looking for or close to it, they click the link. In turn, this increases your click-through rates. With that, think outside the box and use creative headlines.
2. Improve On Keyword Research And Optimization
Keyword research is vital as it helps you identify the words and phrases that users are likely to type and use on search engines. By researching keywords, you’ll know what to use on your headline, your meta description, and your content. Doing keyword research also helps you to determine the negative keywords that you should avoid in your articles.
After you’ve found your keywords, you should focus on optimizing them so that they improve ranking of your website on search engines. On your headlines, you can use long-tailed keywords to make them more specific and not generic. Using a keyword on your URL means that prospects can identify your page by checking the URL, which increases the chances of clicking it.
3. Use Simple URLs
Most search engines will rank URLs depending on how easy it is for clients to read. Also, patrons are more likely to click on URLs that are simple and descriptive. Therefore, if you want to get more clicks for your website, you should consider making your website’s URL as readable and straightforward as possible.
You can also use keywords on your URL. This way, readers will understand what the destination website is all about. You should avoid using stop words on your keywords because search engines will filter them out. Besides, they add no value to your ranking. Moreover, stop words on your URL makes them complicated and will discourage prospects.
4. Use Rich Snippets
Rich snippets on a site are the structured data that shows more information other than the usual title, description, and URL. Rich snippets always display information such as reviews, prices, and ratings about your business. Consequently, visitors can get more information by taking a quick look at it.
This strategy works by drawing attention to your link by giving prospects more information than the other links on that page. As a result, users will click through your link as they may believe it contains more information. With more click-throughs, the higher search engines will rank your site and increase the chances of getting more prospects.
5. Use Breadcrumb Navigation
Visitors on a website will always appreciate easy navigation between pages so that they can find their way to what they’re looking for. Breadcrumbs are a text path on top of pages and search results that allow easy navigation between pages as it shows visitors which page, they’re on in a hierarchy.
When users find a problem identifying what page they are on or what page they have visited last while using the back button all the time, they get discouraged. This snag isn’t good for your click-through. Therefore, implementing breadcrumbs on your website will do you good.
Conclusion
Click-through rates on your links play a significant role in determining how successful your digital marketing strategy is. Realizing early enough that the rates are low will help you change your marketing strategy promptly.
If you’re looking to increase the click-through rate, you should focus on the headline of your content, the URL structure, and the keywords you use on your content. Let users see what they’re looking for, at first glance. And for sure, they’ll click your link and visit your website.
