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Printed booklets are a powerful marketing tool that is now underestimated in the age of digital marketing. Booklets allow businesses to communicate a targeted message to audiences using compelling text, relevant graphics and high-quality imagery. The good news is that it’s easier than ever to get booklets printed, and there’s no longer the need to go into a brick and mortar printing shop. Many businesses now provide booklet printing online because it’s fast, cost-effective and convenient. All you need to do is tell the printing company your requirements, upload your designs and wait for your booklets to arrive in the post.
Before then, you’ll need to design a compelling booklet that captures the attention of your target audience. This article will explore how you can use booklets for advertising your brand and increasing sales.
Know Your Audience
This might sound obvious to some, but the content of your booklet must appeal to a specific audience. Trying to appeal to everyone may seem like a good idea, but if you try to appeal to too many different people, you’ll end up diluting your message. By targeting a smaller audience, you can better appeal to their wants and needs. The goal is to connect with your target audience, and different audiences will engage with marketing materials in different ways. Consider also the type of booklet you’re creating. For example, you wouldn’t write a product catalogue in the same way as a newsletter. By trying to please everyone, you please no one.
Avoid Overcrowding
You have a lot to offer your target audience. As a result, it may be tempting to cram your booklet as much information as possible. Unfortunately, too much information is incredibly off putting to those reading your booklet. While you may want to explain why a customer should spend their money on your product or service, you should whittle down your offering into concise blocks of text separated by high-quality images and relevant graphics. Ensure that text is organized into topics and has clear subheadings for readers to follow.
Proofread, Proofread, Proofread
In your newly printed booklets, the last thing you want is spelling and grammar mistakes. So before you send your booklet to a booklet printing service, have multiple people proofread it to spot any spelling or grammatical errors. Several typos will make your business look unorganised and unprofessional.
Include a Call to Action
You’d be surprised at how many booklets don’t include a clear call to action. A good call to action persuades the reader to act. Ideally, a call to action should have some urgency, as if what you’re offering isn’t going to be available for long. If you’re struggling to think of a call to action, here are a few suggestions:
- Start your free trial today.
- Contact us for more information.
- Come and visit us at *insert address here*.
- Visit our website to learn more.
- Claim your free *insert product here* while stocks last.
- Reserve your place today.
- Speak to an expert today.
A clear call to action is an essential element of a booklet. It will increase the likelihood that the reader takes steps to interact with your business, rather than simply disregarding the booklet.
Stand Out From the Crowd
Suppose you don’t feel comfortable creating a booklet yourself, using tools such as Canva or Microsoft Word. In that case, you may consider hiring some external help. A great way to make your booklet stand out from the crowd is to task a talented, experienced designer with the task of designing your booklet. A well-designed booklet is essential if you’re going to grab people’s attention. They will know how to craft a compelling booklet that catches your target audience’s eye.
How to Print a High-Quality Booklet
Following the points above will help you craft an engaging brochure that increases interest in your brand. First, however, you must choose a reputable booklet printing service to create your marketing materials. Your chosen booklet printing service will offer various sizes, including A4 through to A7 and several square sizes. Many booklet printing companies will also produce booklets in custom sizes if required. In terms of binding, the two most popular options for booklets are stapled and wiro binding. However, stapled binding is preferable for booklets with fewer pages.
You will also be asked to choose the orientation of your booklet, either landscape or portrait. Furthermore, there are several paper weights available, usually ranging from 90 to 200 GSM. In terms of paper type, there are several options to choose from, including silk, uncoated, natural, gloss and recycled paper. The type of paper you choose will depend on what your requirements are. Silk is typically one of the most common paper types as it provides the ideal balance between easily readable text and colorful imagery.
