In 2020, there were 2.5 trillion web searches around the world. With so many online searches, it’s no surprise that website owners want to improve SEO and appear in searches more often.
If you want to get more online visitors, you should understand the importance of SEO and keep up with the latest trends and best practices. Search algorithms are regularly changing, so it’s important to stay in the loop at all times.
Fortunately, we’re here to help. In this guide, we’ll list the four SEO trends you need to know in 2022.
1. Greater Focus on the “People Also Ask” Section
A big trend in SEO for websites is the tendency to incorporate more questions into website pages and blog posts.
One of the main reasons to do this is because the “People Also Ask” section is becoming so prominent. Getting featured in this section can be helpful for improving your traffic.
Adding more questions that start with “what” or “why” can give you more chances to rank in this section. In addition to adding questions into content and headers, adding entire FAQ sections to your content or your site can be helpful as well.
2. More Voice Searches
Adding questions and answers to your content can also be helpful for increasing website traffic from voice searches. These days, many people search the web with smart devices or smartphones using only their voices.
It’s important to keep this in mind when writing content. Ensure that your content is conversational and uses questions often.
In addition to this, you should also aim to make your website more mobile-friendly as well. Making your site both voice-friendly and mobile-friendly is very important and will allow you to reach the highest amount of people who are searching on mobile devices.
3. Backlinks Still Matter
While more factors are becoming important in SEO for businesses, remember that backlinks still matter as well. Backlinks will continue to be a ranking signal for the foreseeable future, so you should make sure to have a strategy in place for getting more of them.
There are several ways to get more backlinks to your website. This could include targeting broken links or unlinked brand mentions online or it could include writing more guest posts. Be sure to visit The HOTH if you need help finding the best sites to write guest posts for.
4. More Focus on User Intent
These days, it’s more important than ever to create content that is focused on meeting user search intent as opposed to prioritizing keyword usage.
With search algorithms so strong today, Google does a much better job of understanding what a piece of content is all about. It’s getting harder to rank by simply targeting keywords and it’s more important than ever to provide authentic value to site visitors.
Be sure to think carefully about what searchers are actually looking for to create content that meets their needs.
Following the Latest SEO Trends
If you want your website pages to rank, be sure that you keep up with the latest SEO trends. Using more questions in content, paying attention to search intent, and improving video SEO are all ways that you can improve search rankings in 2022.
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