3 Dos And Don’ts Of Search Engine Optimization (SEO)


Search engine optimization (SEO) has become essential to any online marketing strategy. With billions of daily searches, businesses and individuals must optimize their websites and content to appear higher on search results to attract more visitors and potential customers. However, it’s not enough to implement SEO techniques without properly understanding the dos and don’ts of SEO.

Therefore, this article will go through the dos and don’ts of SEO to help you achieve better rankings, increase traffic, and avoid penalties from search engines. 

The Do’s

  • Do Hire An SEO Agency

While learning and implementing SEO strategies independently is possible, hiring a professional SEO agency is advisable for many reasons. SEO can be time-consuming and complex, and working with an agency can save you ample time, allowing you to focus on other essential aspects of your business. 

Additionally, an experienced SEO agency can bring expertise and industry knowledge that may be difficult to replicate independently, helping you lead the competition and achieve your business goals. Therefore, you must follow the right tips finding the right SEO agency

It’s important to do research and choose a reputable and reliable partner. Consider agencies with a track record of success, and check for client testimonials and case studies to get a sense of their approach and results. You’ll also want to ask about their experience in your industry and ensure they deeply understand your target audience and business goals. Finally, ask for references or speak directly with the agency’s team members to confirm they fit your business well. 

  • Do Optimize Your Images And Videos

Optimizing your images and videos for SEO is crucial. It can improve the visibility and discoverability of your visual content on search engine results pages, drive additional traffic to your website, and enhance the user experience. Use descriptive filenames containing relevant keywords, alt text, and captions to optimize your photos and videos. You may also want to compress your images to reduce load times and improve website performance. For videos, optimize the title, description, and tags, and consider using a video sitemap and schema markup to assist search engines in understanding the content and purpose of your video content.

  • Do Create A Mobile-Friendly Website  

Creating a mobile-friendly website is also crucial because an increasing number of internet users access the web through mobile devices. If your website isn’t optimized for mobile devices, it can lead to an awful user experience and lower engagement with your content. You must note that search engines prioritize sites that provide a good user experience.

To make your website mobile-friendly, remember a few key tips. Firstly, you should use a responsive web design that automatically adjusts the layout and content of your website to fit different screen sizes. It can ensure that your website looks good and functions well on all devices, from smartphones to tablets.  

Secondly, you should optimize your website’s load times by minimizing large images and videos, compressing files, and reducing the number of redirects. Finally, you should ensure that your website’s navigation and content are easy to use and consume on a mobile device. It can involve simplifying your website’s navigation, using larger fonts, and keeping paragraphs short and concise.


The Don’ts

  • Don’t Forget About On-Page Optimization  

While hiring a reliable SEO agency can do the heavy lifting, you must remember to work on on-page optimization. It entails optimizing the content and structure of your website’s pages to make them more attractive to search engines and relevant to your target audience. By focusing on elements like title tags, meta descriptions, header tags, and internal linking, on-page optimization can help search engines understand the context and purpose of each page and prioritize it in search results.  

Additionally, a well-optimized website can provide a better user experience with straightforward navigation, relevant content, and easy-to-use design. So, by not neglecting on-page optimization, you can maximize the potential of your website and improve your chances of better ranking in search engine results pages. 

  • Do Not Duplicate Content From Other Websites  

While it may sound like the easy way to generate content quickly, duplicating content from other websites can damage your website’s SEO and overall reputation. Firstly, search engines like Google prioritize original and high-quality content in their search results pages. When your website features duplicate content, it can be seen as low-quality and unoriginal, resulting in lower rankings in search results. It can lead to a decrease in website traffic and potential customers, which can harm your business. 

Moreover, duplicating content can also result in penalties from search engines. When search engines detect duplicate content on your website, they may penalize your website and reduce its visibility in search results. It can be difficult to recover from and take significant time and effort to undo. Additionally, duplicating content can harm your brand’s reputation and authority, as it can be seen as unprofessional and dishonest. It can minimize trust and credibility among your customers and potential customers, ultimately harming your business’s bottom line. 

  • Do Not Forget Social Media

Social media is crucial for improving website SEO, boosting visibility, and increasing traffic. Prioritize creating high-quality, shareable content and regularly posting and promoting it on social media using relevant hashtags and targeting specific audiences. Engage with followers and promptly respond to comments and messages to build a community and increase the likelihood of content sharing. Monitor social media analytics regularly to track progress and make necessary adjustments.


By implementing the dos and don’ts of SEO, optimizing your website’s on-page elements, creating mobile-friendly designs, optimizing your images and videos, avoiding content duplication, and fully utilizing the power of social media, you can improve your website’s visibility, attracting more traffic, and ultimately achieve your business goals.